Italian luxury fashion brand Gucci has been ranked first for digital performance among worldwide fashion brands by L2, a business intelligence firm that benchmarks the digital performance of brands. Fashion brand Burberry has acquired the second position, while Ralph Lauren and Coach share the third rank on this year’s digital IQ index rankings. Kate Spade that held the second position on the list in 2015, has slid down to the sixth position, while Louis Vuitton has gone from fourth to eighth rank. Digital performances of Michael Kors and Coach seemed to have improved as they now hold sixth and third positions as compared to last year’s eighth and sixth positions, respectively. Calvin Klein and Hugo Boss failed to make it to the top 10 ranks this year and lost their positions to Tommy Hilfiger and Cole Haan, respectively. Nike, Under Armour and The North Face are the top three digital performers in the activewear category, while Adidas, Nike and Reebok take up the first three positions in the activewear UK category of L2.