M&J Group, a global player in the fashion supply chain and most reliable garment making specialist, has announced that the company is set to work with the students of ReArt Fashion Institute, paramount institution in the Italian fashion education located in Verona, for learning about the rudiments of fashion and cultural experience in Bangladesh.
The company is working on multi-year projects with two main goals namely, giving the students a unique insight into the fashion industry and bridging the school-work gap; and developing a cultural axis between Bangladesh and Italy in order to connect experiences and share knowledge.
Supporting the attendees in their final project work, this collaboration gives them important rudiments to understand all the processes that interconnect the idea of a fashion collection and the factual creation.
M&J’s R&D experts have travelled to Verona to meet the students and present them the minds that work behind the garments that they wear every day. During the classes, students learned the essentials for defining the creation of a collection: target audience, market analysis, trend forecasting and commercial tools needed to devise a full package of actions that can concretely be used in the production, and launch of a sellable collection.
The students who are presenting the best project works will be invited by M&J Group to Bangladesh where they will conclude their courses. During their staying at M&J, they will work side by side with the R&D team in the development of real collection. Leveraging the acquired principles learned in the first phase of the projects in Italy, they will experience the way garments come to reality through the hands of our specialised employees.
Fabio Adami Dalla Val, R&D head and trade marketing manager for M&J Group said, “M&J Group has an Italian heart: the marketing branch and research and development department have always spoken Italian, being the company’s bridge toward the European market and tastes. Therefore, the collaboration with ReArt Fashion Institute was natural and goes beyond education: we created with their help a long lasting program to ease and stabilise a real intercultural exchange, a human experience both for Italian students and fashion experts from Bangladesh.”
Munir Ahmed, owner of M&J Group said, “Students will be our special guests and, on that occasion, they will taste the realty of fashion and manufacturing in Bangladesh, which is one of the most developed and advanced of the whole region.” (GK)