The Human Rights Watch has observed that the lack of supply chain transparency by the brands was a key reason for not addressing the problems at Rana Plaza before the catastrophe happened. “Brands’ lack of supply chain transparency was a key reason why the problems at Rana Plaza were not addressed,” said the New York-based rights watchdog in an article published in its website yesterday. The HRW noted that unions and labour rights groups gathered brand labels of the clothes produced in the destroyed factories from the rubble, and demanded that those brands contribute to the compensation fund for the victims and support broader reform measures. HRW Germany Director Michalski said: “German clothing brands should be leading the way globally in demanding their suppliers respect workers’ rights and that factory environments meet international standards for safety.” “For their part, German shoppers should demand that brands make it clear where products are made and under what conditions so they can make fully informed consumer decisions,” he said.