Concord launched a new denim brand styled “Freestyler” aiming at conveying new expression in country’s fashion market. The brand was launched for playing significant role in meeting the growing demand of fashion loving kids, teenagers and aged people. Concord has brought the new brand eyeing to save huge foreign currencies by meeting the demand for denim locally reducing the country’s dependence on imported item. At present, a lion share of the market is captured by foreign brand, company officials informed. Concord started its journey immediately after the Independence to rebuild the war affected country. Since then, the company has been making remarkable contributions to infrastructure development, construction, recreation and also in many other fields, officials said. To earmark of the 40th anniversary, Concord has launched some new venture. In 1983, Concord started its journey in readymade garments industry by launching a company namely Jeacon Garments Limited. Later, keeping the necessity in the mind and with a view to maintain incessant growth, Concord established another garments unit named Concord Fashion Export Limited. To widen its production line, the company has taken the new initiative to produce 50,000 pieces of readymade garments per month aiming at raising total production to above 3 lakh pieces per month.
Source: https://www.daily-sun.com/print/business/2015/05/19/503970#sthash.dFFcVTbo.dpuf
