With the beginning of holy Ramadan, people have already started planning about the ensuing Eid-ul-Fitr, the biggest religious festival of the Muslim community in the country. The local boutique houses, in view of the Eid shopping bonanza this year, have designed to introduce new patterns of dresses in line with the ever-changing taste of consumers. Local boutiques normally use local fabrics to make dresses for the men, women and children. But this year, they are offering western dresses for Eid fashion with local fabric as per consumers’ demand. Anufa, Manager of Smartex Fashion House, said, “This year we are offering western dresses to the consumers using local fabric. For global communication, people these days want to have tastes of different culture from across the world.” Indian fashion is considered traditional in the subcontinent, hence, she said, they are emphasising on western fashion this year. Kay Kraft, a local brand, is offering a variety of new sarees, shalwar-kameez sets, tops, panjabis, fatuas, shirts, T-shirts, children’s wear, gift items and items ahead of the Eid. This year Kay Kraft is introducing new pattern in traditional design This boutique house has a plenty of dresses with blue, green, magenta, red and black colure. This year’s saree collection of the shop consists of handloom taant sarees designed by Kay Kraft that have block prints, screen prints, embroidery, appliqués and other handiworks. Fashion house Charka has introduced some new and exceptional collections for the upcoming Eid. The clothes have been designed with different cuttings and patterns for use in women’s Saree, shalwar-kameez and kurta. The fashion house this year has emphasized on green, light green, pink, violet and black colour for the consumers. In the saree section, half silk, muslin and koti have got preference. Fashion house Banglar Mela has given more concentration on colour and fabric in their production for this Eid. They focused on the use of cotton to ensure comfort for the customers. For men, Banglar Mela has designed long, medium and short panjabis that ranges between Tk 950 and Tk 5,000. They are also offering fatuas and half shirts for the men and the price range is between Tk 750 and Tk 2,000. For women, this year’s collection of sari is mainly in organza silk, andy silk, half silk, andy-cotton blend and Tangail clothes. These saris will cost from Tk 2,000 to Tk 10,000. This year, all fashion houses have focused on comfortable cloths due to the ongoing hot weather. Considering this, fashion house Anjan’s will present clothes mostly on cotton and voile. Besides traditional shalwar kameez, sari and T-shirts, western style fatuas have been introduced ahead of the Eid. Different designs with block, screen print and embroidery have been done. The cost of the summer products ranges from Tk 900 to Tk 5,000.
