Initial colours and materials for the coming season in addition to latest innovations and developments, will be on show at the pre-view trade fair View Premium Selection which begins July 15 in Munich. According to a press release from Munich Fabric Start, organisers of View Premium Selection, over 300 pre-collections made by internationally established weaving mills and manufacturers will be exhibited at the fair. With 22 new collections displayed in the View Fabrics and View Additionals segments, the carefully compiled portfolio will be extended to include those from high-quality suppliers. These include, Lanificio Fratelli Cerruti, Marzotto, Ercea, Lanificio Fratelli Bacci, Et Essenza Tessile, Sampietro, Lanificio Fratelli Balli, Metallbottoni and Nastrificio Victor. Additionally, the View Denim & Sportswear segments as well as View Design Studios will showcase recent denim and cotton developments as well as print and pattern novelties. “The rising demand for early presentation dates voiced from producers and ready-to-wear makers underscores the importance View Premium Selection has as a platform for the European market,” it added. “This is also confirmed by the selective expansion of ranges to include additional international suppliers from countries such as Italy, England, Portugal and Japan, to name but a few,” Munich Fabric Start noted. With a comprehensive line-up for women’s and men’s wear, the show gives the sector all the components it requires for developing their collections at this point in time. “Over two intense trade fair days the initial trends, colours and innovations for fabrics and findings can be spotted and directly incorporated into the production process,” the organiser observed. The current development highlights in A/W 16-17 will be staged at the View Trend Forum, an inspirational area in the foyer of the MVG Museum.
