Thirty international brands across apparel, footwear and accessories have confirmed their attendance at the 2015 edition of Pure Shanghai which takes place from October 13-15 at the NECC in Shanghai. The annual trade event launched last year will take place in partnership with China’s largest and most influential fashion event, CHIC and added support of partners like UKTI, WGSN and CBBC. “The Portuguese Footwear Association is among the supporters for the 2015 show, while the British Footwear Association too has committed its support for the show,” a Pure Shanghai press release informed. Successful Shanghai showroom DFO will bring contemporary Australian brands Elliatt and Bless’ed are the Meek; while other Australian names in fashion accessories include Elk and menswear designer Vincent Li. The best of eclectic British design will also be presented by Henry Todd London, Raaah London, Dabra London, Ness, Virgos Lounge, Pearls & Portraits, French Sole and Vendula. “Further bright and bold collections will be on show from Turkish brand Different Diffusion, Spanish brands Jotamasge and Viriato, Croatian brand Xenia Design and Greek label BSB Fashion,” it added. “The diverse accessories offering at Pure Shanghai will also welcome American brand Zaafar, Italian handbag label Bonomea, and Polish jewellery brand Macabre Gadgets,” it noted. Pure Shanghai expects the line-up of brands to grow in the coming months following the impending edition of Pure London, taking place August 2-4 at Olympia London. Pure Shanghai will also work with the China-Britain Business Council (CBBC) to deliver matchmaking sessions for UK exhibitors.
