The organisers of Intertextile Shanghai, Messe Frankfurt have expanded Beyond Denim zone to cover entire denim supply chain and will house denim yarns, fabrics, garments, accessories and machinery. Intertextile Shanghai is the industry’s largest apparel fabrics and accessories event, and takes place at the brand-new National Exhibition and Convention Center (Shanghai) from October 13–15, 2015. According to Messe Frankfurt (HK) Ltd’s senior general manager, Wendy Wen, this re-designed and significantly larger area will be a major drawcard for buyers. “We believe with the changes we have made to the Beyond Denim concept, will elevate this area to the same reputation in the industry as others concepts have,” she added. “In addition, exhibitors from across the supply chain will be able to conduct business amongst themselves, further increasing the fair’s effectiveness for participants,” Wen noted. Beyond Denim expands in size this year by over 70 per cent as a wider range of exhibitors participate and includes a large number of ready-to-wear denim suppliers from CHIC, the concurrent fashion garment fair. Doneger Creative Services has also created a Denim Forum which will showcase different denim products, trends and technology, and features five trend themes like Dwell, Western, Cyber, Artisan and Wanderer. SEI S.p.A from Italy will show its unique ‘Flexi Denim’ laser system which includes technology that allows for production speeds of up to three times faster than other machines with the same laser capacity. Lucky Textiles Group from Hong Kong will feature products with features such as nanotech, iron-free including high & low temperatures, water & oil repellence, anti-pollution protection and more. Another Hong Kong company, H.W. Textiles will feature their Kuga, Rogi, Flexi, Vintage and Boy Friend Denim collections at the fair. Many of China’s leading fabric and garment suppliers will also feature at the fair, including Advance Denim, Benjie Textile, Black Peony Group, Foshan Huafeng Textile, Foshan Lisheng Textile, etc. Other Chinese exhibitors include Foshan Seazon Textile and Garment, Freedom Denim, Panther Textiles Holding, Prosperity Textiles, Shan Dong Dai Yin Textile Group and Zibo Lanyan Group.
