Bluestar Alliance LLC, an American brand management company, has acquired the Limited Too brand trademarks, it said in a press statement. “Limited Too is a girl’s Market leader with a solid foundation of brand loyalty,” said Ralph Gindi, COO of Bluestar Alliance. “Over the years Limited Too has brought fun and joy to children’s fashion shopping experiences and holds a special place with the millennial moms who are now having children of their own.” “Limited Too’s global distribution strategy into department stores will enhance the enjoyment of family shopping, through in-store shop in shops, stand-alone retail locations and e-commerce. “The product mix will fill a void in the market where fashion, fun and Value are all in-sync,” commented Joey Gabbay, CEO of Bluestar Alliance. “We will engage in a social media and marketing blitz that will have a clear and concise message to both the tween consumer and her mom, that ‘It’s time to have fun shopping again’.” Simultaneously with the closing, Limited Too has signed on industry leaders as strategic licensing partners: Longstreet Apparel for Girls Sportswear, Jay Franco and Sons for Bed and Bath, United Legwear for Hosiery and Sleepwear and H.E.R Accessories for Jewelry, Hair, and Cosmetic Collections. Additional categories in the Apparel, Home Décor and Accessory classification categories are in negotiations, the statement said.
