The next edition of Intertextile Pavilion which kicks off from July 9, 2015 will see around 700 exhibitors from eight countries exhibiting at the Shenzhen Convention & Exhibition Center, Shenzhen, China. Following years of successful cooperation, Intertextile Pavilion Shenzhen will again run concurrently with the 15th China International Fashion Brand Fair – Shenzhen, which will increase buyers’ sourcing options. The exhibitors will showcase their selections of high-quality ladieswear, casual wear and suiting fabrics, as well as the latest knits, laces, embroidery, yarns, fibres and accessories in halls 6, 7 and 9. Besides suppliers from Hong Kong, India, Italy, Japan, Korea, China, Taiwan and UK, there will also be three country and regional pavilions to enrich the variety of products for buyers to source from. “These include the Korea Pavilion organised by the Korea Fashion Textile Association (KFTA) and Daegu Gyeongbuk Textile Industry Association (DGIA), a press release from the organiser Messe Frankfurt said. There will also be a Taiwan Pavilion organised by the Taiwan Textile Federation (TTF) and a Shengze Pavilion from the Eastern Silk Market China in Suzhou province. To meet expanding needs of the Southern China textile industry, a seminar program has been added for the first time. A total of five seminars will be held during the first two days of the fair and experts from different sectors will share the latest industry updates on fashion trends, market information, branding strategies and more. This year, the organisers have invited the Hong Kong marketing head of Italy’s Close-Up Fashion Publications, Michael Leow to present the ‘Key Womenswear Trends for Autumn/Winter 2016 – 2017’. Chairman of the Hong Kong Apparel Society Ltd, Banny Yu will share his opinion on ‘Sourcing Strategy & the Concerns of Production Bases’. In addition to the seminars, the Fabrics China Trend Forum, located in hall 9, will help visitors to understand more about next season’s domestic fashion trends. Wendy Wen, Senior general manager at Messe Frankfurt (HK) Ltd said, “We are pleased to see Intertextile Pavilion Shenzhen becoming one of the most important industry events in Southern China.” “In previous editions, we have seen increasing participation of international fashion brand buying houses, such as Brooks Brothers, Diesel, Esprit, Givenchy, G2000 and many others,” Wen observed. “Their strong support proves the quality of the exhibitors at this fair meets international standards,” she added.
