Levi’s has recently joined the wave of recycled, exchangeable clothing. The premium denim company just announced its new closet, jean-swap initiative. The campaign states that customers can come into any Levi Strauss & Co. store or outlet and drop off a clean, dry item of apparel and receive a discount in exchange. When the customers drop off the piece of clothing, they will receive a voucher for 20 percent off any of Levi’s regular priced in-store items. The items can be any piece of clothing, including shoes, and can originate from any brand. The announcement disclosed that Americans annually discard approximately 28 billion pounds of clothing, textiles, and footwear. Out of that, only 15 percent make it to charities while the remaining 85 percent end up at landfills. The idea of the initiative is to make recycling easier and put out an incentive for Levi’s customers. The company hopes to decrease that landfill number of clothing.
