Home RMG News Adidas takes new shot at US market

Adidas takes new shot at US market

NBA star James Harden will soon be dribbling the ball with Adidas sneakers on his feet as the German sportswear maker hopes to retake US market share from basketball giant Nike and number two Under Armour. Signing up the Houston Rockets guard in a reported 13-year, $200 million (180 million euro) deal aims to make Adidas trendy in a market where it has been caught flat-footed before, reports AFP.