The 14th International Textile Asia Exhibition will be held for the first time in Lahore, Pakistan from August 29 to 31, the Pakistan Readymade Garments Manufacturers & Exporters Association (PRGMEA) has announced. PRGMEA is hosting the exhibition in collaboration with Ecommerce Gateway Pakistan. The Association has described it as a trade fair of Punjab’s biggest B2B textile, garment, embroidery, digital printing machineries and chemical and allied service. “PRGMEA is taking steps to boost export of value-added sector by bringing latest garment technology at door step and this activity is being done to facilitate the exporters of Faisalabad, Multan as well as Sialkot,” said PRGMEA’s central chairman, Ijaz Khokhar. The event will provide an effective platform for joint ventures and collaborations to the textile sector’s SMEs, 80 per cent of which are located in Punjab, having no financial capacity to attend international exhibitions. The exhibition is going to provide them the best opportunity where more than 350 international brands from around 29 countries will display their products in more than 500 stalls. Around 210 foreign delegates are expected to participate in the exhibition. The local textile sector’s whole chain has also been invited to attend this country’s largest textile show. The exhibiting countries include: Austria, China, Czech Republic, France, Germany, India, Italy, Korea, Taiwan, Turkey, UK, USA etc. The Management of Apparel has also been invited to participate in the fair. PRGMEA vice chairman Malik Naseer said that the International Textile Asia Trade Show is one of the most and enduring events to be held for the last 14th successive year but first time in Lahore. The event is being organized at the most opportune time when the government is looking forward to modernize and upgrade the textile sector of the country for better quality products and enhanced productivity. The Ecommerce Gateway Pakistan president Dr. Khursheed Nizam said that the international Textile & Garment Machinery Show is the only UFI (Paris) Approved Event of the industry in South Asia, which provides enormous opportunities of learning, information sharing, mutual cooperation and combined projects to all the stakeholders in the most apt sector of Textile in Asia. In the run up to the exhibition, the Pakistani textile industry has been railing against the government to improve economic and bureaucratic conditions for the ease of doing profitable business.