Pure London is introducing Fashion 100 on its website, an influential list of brands, products and styles that are trending right now in the UK, providing visitors with an indispensable tool for sourcing 365 days a year. “The PureLondon.com site will store 24,000 designs per season from across 800 brands, making it the biggest new product gallery in the UK,” Pure London said in a press release. The most viewed images across the website will compile the all-new Fashion 100, set to become the biggest product trending chart ever created in the fashion world. The list will naturally refresh day by day and week by week as the website’s 250,000 global audience search, click through to and add to their wish-lists. Designed to further assist buyers in their product searches, the Fashion 100 can be defined to top 100 lists categorised by womenswear, footwear, accessories and young fashion, with menswear to be added for next season. Head of retail brand marketing Saul Leese said, “The refreshed Pure London website is extremely visually-led and we have already had more than 50,000 image views by fashion professionals and buyers.” “Fashion 100 will provide fascinating insight into what buyers are looking at and what’s hot on the fashion barometer all year round, adding to PureLondon.com’s 365, 24/7 content approach,” she added. The ongoing edition of Pure London at Olympia London, is showcasing Spring/Summer 2016 collections from over 800 brands across womenswear, young fashion, footwear and accessories.
