E-commerce major Amazon.in has announced the launch of its Junior’s store under the kid’s clothing category. The store caters to the fashion needs of both junior boys and girls in the age group of 7 to 14 years with 3,600 styles from over 50 most sought-after brands, the online retailer said in a statement. The Junior’s store is specially curated to offer a perfect place for boys and girls to express their individuality through clothing and fashion. The collection showcases an impeccable combination of adult styling with fresh, innocent designs, giving them a unique opportunity to craft their own sense of fashion and personality, the statement said. Commenting on the launch, Vikas Purohit, Head, Amazon Fashion said, “Not just a store, this is a one-stop destination for boys and girls who don’t have too many options available in the market. This age-group is aspirational, emulates fashion style of adults, and have an active social life.” Looking at the growing demand for fashion in this segment, Chemistry, an Indian fashion house specializing in women’s apparel in both woven and knitwear, created and launched a line of Chemistry girls exclusively on Amazon.in, making the brand’s latest selection accessible to a wider consumer base across the country. “We are excited to launch Chemistry Girl on the Amazon Junior Store. Amongst the most frequent requests we received at Chemistry was – “dress the tweens”. The “easy cool” collection has colorful prints, iconic dresses and fun graphics – all the things we love at Chemistry! Our star customer is super cute, super creative and free spirited. We would love to put a smile on her face”, added Sunil Jhangiani, Founder, Chemistry. From smart casuals, chic dresses to versatile skirts and shorts for girls and from cool super hero t-shirts to latest denim styles and three-fourths, the store aims to provide a complete range of high-quality summer and winter collections with the convenience of shopping at home. The brands featuring at the store include Adidas, Avengers, Batman, Elle, Disney, French Connection kids, Kidology (designer-wear label for kids), and many more in season’s most popular colors and styles.
