E-commerce fashion major Myntra has launched Columbia, an American brand known for its outdoor and adventure gear, on its m-commerce platform through Chogori India Retail Limited, Columbia Sportswear Company’s exclusive distributor in India. Columbia will retail over 300 styles of apparel, footwear and accessories ranging from Rs 999 to Rs 14,999. The innovative collection with features such as quick dry, waterproof protection, breathable warming technology and moisture management makes spending time outdoors fun, safe and exciting. Columbia Sportswear Co., established in 1938, is known for creating innovative products for outdoor enthusiasts and is highly reputed for quality, performance, functionality and value. Some of technologies being used in its products include ‘Omni-Freeze Zero’ which is sweat-activated cooling, ‘Omni-Wick’, a moisture management feature which keeps the user dry and comfortable, ‘Omni-Heat, a breathable technology which retains body warmth while ‘Omni-Tech’ and ‘Omni-Dry’ provides air-permeable waterproof protection and is designed to keep the user dry inside and out during high physical activity. Prasad Kompalli, Head, e-commerce Platform, Myntra said, “Our portfolio of premium brands continues to grow as we associate with some of the finest brands in the world. The Outdoor lifestyle category is growing rapidly and our association with Columbia will enable us to cater to this demand by offering quality merchandize that will enhance consumer’s experience.” To experience the capabilities of Columbia products, up to six Myntra shoppers stand a chance to win a fully paid adventure trip to the Everest Base Camp in October 2015. Shoppers can participate in the contest by registering through the Myntra app or via the link.
