Cherokee Global Brands, a US based global marketer of style focused lifestyle brands, has signed a new license agreement for its Cherokee brand with Saborn Licensing Company BV, as per a company press release. The agreement will provide Saborn the rights of selling a wide assortment of Cherokee Global Brands’ men’s, women’s, and children’s clothing and accessories in department stores, speciality stores, and hypermarkets in Western and Central European countries like Germany, Czech Republic, Hungary, Poland, Slovakia, and selected Scandinavian countries. The products will be launched in the fall of next year. “Saborn will fully leverage our 360-degree platform, enabling them to benefit from the vision, agility and scale that we bring to our flagship partners around the world,” said Henry Stupp, CEO of Cherokee Global Brands. Wil Kerkhof, CEO, Saborn commented, “We are extremely pleased to announce our partnership with Cherokee Global Brands. The Cherokee brand enjoys strong consumer awareness and has a long and profitable history throughout Europe. We look forward to capitalising on that awareness and equity to satisfy the considerable demand for Cherokee products in Western and Central Europe.” With over 25 years of apparel and licensing experience with major European retailers, Saborn has gained a reputation for providing on-trend, quality products that resonate with European consumers. Cherokee Global Brands currently maintains licensing agreements with leading retailers and manufacturers that span over 50 countries in 7,000 retail locations.
