Keeping up its brand promise of making high fashion affordable, Mumbai-based Bewakoof.com, one of the fastest growing trendy fashion and lifestyle brands in India, has launched its all new ‘Women’ category, it said in a press release. Sporting a range of covetable assortment of trendy casual wear, Bewakoof.com’s latest category is all set to offer the best wardrobe solutions for India’s fashion conscious women. Talking about the new initiative, Prabhkiran Singh, Co-founder & Director, Bewakoof.com, said, “We are focused on creating a very dominant pan-India presence for Bewakoof.com and build the brand into a household name. With the launch of this new category, Bewakoof.com will curate the best fashion solutions for one of the most predominant market demographics –Indian Women –onto our platform. We are confident that with its cool, quirky style quotient and pocket-friendly, affordable apparel, our latest category will be a hit with all customers, old and new!” Women in India are expected to spend $3 billion in online shopping over the next three years, with nearly 90 per cent of the total on fashion and trends. Bewakoof.com’s latest product category is specifically tailored to cater to this particular consumer base, which wants its fashion solutions to be stylish yet affordable. The company is expecting the new category to increase the total sales revenue by up to 40 per cent, the release said. With a diverse range of colours, design options and prints, Bewakoof.com is also planning to add chic denims and other casual wear options in the near future to its array of fashion solutions. To help consumers shop seamlessly on the go, Bewakoof Shopping App is available on Android, the release said. Bewakoof.com, which was founded in 2012, claims it is the fastest growing online-only fashion and lifestyle brand in India.
