Within eight hours following its launch, the France-based company saw its project reaching the goal of securing a minimum of 200 pre-orders and has now set up a new goal. Panafrica is a French footwear label whose colorful and socially conscious sneakers are handmade in Africa, and just got a promising start on crowdfunding Web site Ulule.com. The 200 pre-order initial aim set on crowdfunding platform Ulule was reached in just eight, leading the brand to set a new target of 500 pairs. According to the brand’s page on the crowdfunding platform the new target will help them to: “Develop 2 new models requesting further investments (raw materials, design, etc.) and Increase their support to education in Africa through the #WalkForSchool project”. The brand says that by reaching the new goal the number of supported Benin-children will doubled (from 250 to 500), through their partnership with NGO Espoir d’Afrique. Booked to run until the 10th of January, the campaign will contribute to boost the brand’s engagement with the consumer, before the launch of their e-shop. Preorder of the sneakers is available now on Ulule.
