UAE based multi format retailer Landmark Group has launched its e-commerce website in India, which will feature over 10,000 products across women, men and kids’ apparel, footwear, accessories and beauty products. “Designed and built completely in-house, Landmarkshops.in aspires to make shopping household Landmark Group brands simpler, easier and more convenient,” a Landmark press release informed. “We’re extremely delighted to launch Landmarkshops.in as both Max and Lifestyle have a strong loyal customer base,” Kabir Lumba, managing director, Lifestyle International Private Limited said. “With Landmarkshops.in we look forward to expanding the market of these brands by making them accessible to cities where these brands have yet not established a physical presence,” he added. According to the press release, Lifestyle and Max have grown immensely over the years to become household brands that customers love. “Shoppers can now buy from the brands’ extensive offerings 24/7 on Landmarkshops.in, from the comfort of their homes, while the convenience of shopping with cash on delivery is an added benefit,” it stated. Founded in 1973 the group has built many award-winning brands that millions of customers have come to love across the Middle East, North Africa and the Indian sub-continent. In keeping with the trust the group has built over four decades, the site is secured by industry-leading 256-bit SSL encryption to protect the shopping experience. With the booming fashion and lifestyle industry and e-commerce growing exponentially in India, the launch of Landmarkshops.in is a natural progression from bricks-and-mortar to bricks-and-clicks.