US based fashion software company Avametric has raised $10.5 million to help fund the development of its proprietary software platform. “This includes a recent Series A funding round led by Khosla Ventures. Khosla Ventures partner Keith Rabois and Google’s VP, head of project Aura, Ivy Ross,” an Avametric press release said. “Avametric’s previous seed funding was also lead by Khosla Ventures and included participation from Y-Combinator, among others,” the press release added. Avametric provides users with incredibly accurate 3D images showing how any item of clothing will fit on their own body. “This virtually recreated fitting room enables brands to optimise omnichannel retail experiences by creating a seamless connection between consumers and online merchandise,” Avimteric explained. “Ecommerce is arguably one of the most important growth vehicles in retail,” said Ari Bloom, CEO of Avametric. “With Avametric, brands can recreate the real world fitting room experience online, and offer new services to customers such as fully customised virtual look books,” Bloom too added. Avametric’s technology has been developed after its founder recognised how the same algorithms that allow a robotic car to understand its 3D environment can be used to understand the shape of a human being. Founder David Jackson partnered with Academy Award-winning digital animator and computer scientist James O’Brien, also Avametric’s co-founder to develop the company’s core technology. The company’s executive bench is complemented with both technology and fashion industry experience with former Enjoy marketing head Ari Bloom serving as CEO, and fashion industry veteran Kendra Gratteri as chief customer officer. “Avametric’s technology is unmatched, and it’s their uniquely qualified team that can bring their vision to life,” said Khosla partner Keith Rabois. “We have been waiting to see these three industries, Hollywood, technology and fashion, married together in a meaningful way and Avametric is finally doing this,” Rabois informed.
