The fourth “Bangladesh Denim Expo” will be held on April 25-26 to promote Bangladesh as the prime destination for sourcing latest designs of jeans and other denim products. According to the Expo organiser, Bangladesh has been able to draw the attention of global retailers and brands as there was a huge response from international community in last expo. “We are very enthusiastic about the upcoming denim expo and hope that more visitors will turn up,” according to the organiser. Denim Expert Limited, a Chittagong-based jeans and denim products manufacturers, will host the two-day mega show at the International Convention City Bashundhara in the capital. The expo aims at showcasing the latest innovative designs of jeans to the global retailers and learning about latest trends of denim from foreign exhibitors. The main purpose of the show is to create a platform for the country’s denim manufacturers to show their strength to the global retailers, said CEO of the Expo Mostafiz Uddin. “Through the exhibition I want to make Bangladesh the prime destination for sourcing denim and jeans as the manufacturers are entering into value-added products,” said Mostafiz, also the managing director of Denim Expert Limited. “I dream of a Bangladeshi premium brand jeans and I want to materialise my dream through participation in fairs across the globe and acquiring knowledge about the latest fashion trend of jeans.” Bangladesh needs to focus more on denim as $600 million are earned every year, which is much smaller in amount than the global market of $60 billion, said Mustafiz. In the exposition, six seminars will be held on different issues. The panel discussants will share their experience about the industry that would help Bangladeshi manufacturers go on production of higher products. A total of 49 companies, of which 37 foreign and 12 local, will participate in the exhibition. The organiser is expecting more turnout from apparel industry at home and abroad. Currently, the industry has 26 denim fabric manufacturers with a total investment of $834 million. It produces around 360 million yards per year to meet 45% to 50% of the total demand of 720 million yard for export yearly. The country, however, needs to import 60% of denim fabric to meet the demand.
