The fourth “Bangladesh Denim Expo” will begin today to exhibit the latest jeans and other denim products to attract global buyers. Denim Expert Limited, a Chittagong-based jeans and denim products manufacturers, will host the two-day mega show at the International Convention City Bashundhara in the capital. The expo is aimed at showcasing the latest innovative designs of jeans to global retailers and learning about the latest trends of denim from foreign exhibitors. The unique feature of this edition is that the expo ground will be decorated fully with jute to promote and introduce the once “Golden Fibre” of Bangladesh to the world along with the Made in Bangladesh Denim, said the statement. Through the display the visitors will get a clear idea about new denim products, trends and technologies and innovations. The visitors would also be able to realise the huge potential of using this sustainable and organic fiber, it added. The aims of expo is to create a platform for the country’s denim manufacturers to show their strength to the global retailers, said CEO of the Expo Mostafiz Uddin. In the exposition, six seminars will be held on different issues. The panel discussants will share their experience about the industry that would help Bangladeshi manufacturers go on production of higher products. A total of 49 companies, of which 37 foreign and 12 local, will participate in the exhibition. The organiser is expecting more turnout from apparel industry at home and abroad. Currently, the industry has 26 denim fabric manufacturers with a total investment of $834 million. It produces around 360 million yards per year to meet 45% to 50% of the total demand of 720 million yard for export yearly. The country, however, needs to import 60% of denim fabric to meet the demand.
