International supermodel and actress, Rosie Huntington Whiteley, is the first ever global women’s brand ambassador of California-based brand Ugg, as per a company press release. Huntington-Whiteley’s Ugg partnership will begin with a fall 2016 campaign featuring the iconic classic boot re-imagined with a range of new features and benefits anticipated to launch globally in August 2016. As the face of the new Ugg, Huntington-Whiteley’s signing coincides with the biggest re-launch the brand has ever made since its inception thirty-seven years ago. The new classic II contains features like treadlite by Ugg outsole for increased traction, improved cushioning for greater support and scotchgard protector to help repel water and stains. “It is an honour to be partnering with a global brand that is loved as much as UGG. When I started modeling one of the first things I ever purchased was a pair of classic boots as comfort to me is everything. The updated classic offers the same immediate comfort but now with an edgier, street style appeal that can be worn indoors or out,” said Rosie Huntington-Whiteley. “As an internationally accomplished model and actress, Rosie’s effortless elegance and authentic love for Ugg make her the perfect ambassador as her confidence, style and natural warmth mirror our brand values perfectly,” said Dave Powers, president, Deckers Brands.
