Whitenife, a marketplace for ethically produced apparel and accessories, will be featuring products from leading Non-Governmental Organisations (NGO) like CRY, WWF, and Akanksha beginning end of May 2016. “I am happy and content with the way Whitenife has shaped. Our journey forward will magnify and multiply the impact of many ethical fashion brands/NGOs around the world,” said Sonia Agarwal, CEO & founder, Whitenife. The marketplace maintains a stringent vetting process before a brand is invited to join their platform. Each brand undergoes two rounds of auditing, to verify if they truly are socially responsible brands. Whitenife is a zero-investment opportunity for ethical brands and NGOs to seek their marketing and sales support. “Fast fashion is significantly deteriorating the world we live in, making ethical fashion no longer a niche, but a necessity”, further said Agarwal. Whitenife works to address socio-environmental issues and embraces slow fashion. It houses over 30 brands across 16 countries including ethical brands like Aburdy, Study NY, Kokku, Upfuse, Elvis & Kresse, and Slow Artist.
