Gender politics and Harriet Harman’s campaign buses haven’t done a great deal of good PR for pink – the girlish hue more often held up as a vitriolic bastion of female oppression and inequality.
But overpriced razors aside, there’s no need for a full out boycott. Although the headline colour – on the catwalks and in the stores this season is baby blue – fashion has been rampantly re-claiming the colour for two simple reasons: it sells, and it flatters.
Irrespective of where we stand on bathroom signs, as it goes, we rather like wearing pink. Designer Suzannah Crab, who successfully outfits Ascot go-ers and Mother’s of the bride with stylish aplomb, has noted a recent surge in pink interest, instigated by the Duchess of Cambridge’s chic outings in her blush Emilia Wickstead number. It works sweetly for events, but also for everyday. “Aim for the business like structure of Lady Penelope rather than the frou-frou opulence of Barbara Cartland” On this fashion desk we’re more than partial to a rosy moment even while trying to find reason in a Germaine Greer argument– but aim for the more business like structure of Lady Penelope rather than the frou- frou opulence of Barbara Cartland.
The new pink rules
- Find your pink
Pink will flatter everyone, but you need to know which shade will work for you. Very pale blush pinks can wash out, whilst sharper brights can jar against skin tones – so be careful if these are sitting next to your face – they might work better as a skirt or trouser. More candy-coloured versions – like this pretty Zara two piece or the Me and Em dress are great bolstering tones that will suit most. Softer more antique hues make great subtle prints – pair this Suzannah skirt with a cream knit or top for a not-too-saccharine event outfit.
- Think minimal
Ruffles and pink are very five-year-old throwing a tantrum over pass the parcel. The modern way to wear pink is in simple, minimal shapes that you can dress up (try the Marina London silk T with navy cropped trousers) or down (add a touch of elegance to your favourite jeans with the same piece).
- A bright accessory is always a good idea
I invested in a pink Issey Miyake Bao Bao tote bag a couple of years ago and it’s a lifesaver genius buy. Yes, it’s not cheap, but it is properly durable – and easy. I’m all over a bag I can chuck everything into. Plus, on days when all you want to wear is navy blue/grey/black, a snazzy‑coloured bag will give you added cheer.
- Balance is key
A matching pink top and trouser needn’t be overkill if you balance it out with harder accessories. It’s tempting to stick to white or putty-coloured shoes with pink. Don’t. It can take the contrast. If you’re wearing a soft pink trouser, a darker shoe – navy, brown or even black – will provide neat punctuation.
- Fit is everything – slouchy better than stringent
Stretchy pale pink is the stuff of sartorial nightmares, no matter how many Pilates classes you’ve been to. Keep it chic in slouchy loose tops and wide-cut trousers – you’re aiming for so-now nonchalance, not trussed-up dolly bird. Clinging clothes are too obvious to be cool. Always think, what would Kim Kardashian do? Then take the opposite tack. We find it works a treat.
