Provider of technology for analysing the human body’s shape, Body Labs has released a new API for Body Labs Blue, which is a powerful toolset for developers to further customise it for sizing recommendations. Body Labs Blue can help retailers reduce their sales return rate which, according to the IHL Group, totals more than $600 billion each year. With Body Labs Blue’s new API, developers can now customise the UX and UI of Blue for their business, efficiently integrate customer measurement data into third-party services, or develop on top of Blue’s data. According to Body Labs, APIs will also enable developers to easily build virtual try-on applications and more. The release of the Blue API also allows for third-party integrations by third-party developers and apparel software.
