Marking the 15th anniversary of Global Love Day, a new apparel brand Love Equals has unveiled its first e-commerce site at http://www.LoveEquals.net and said that partial proceeds will benefit two national sports charities. Love Equals is inspired from the concept of “seva” in the Sikh religion, which refers to selfless service for altruistic purposes. “At Love Equals, our mission is to promote positivity and passion in life,” said company founder Sarbjit “Sab” Singh. “We strive to do that through the shirts we sell, the people we hire, and the companies and associations we partner with. Now more than ever, we need to celebrate what we love and extend that love to each other in a spirit of community and inclusion.” Love Equals produces high quality apparel that allows consumers to combine their sense of style with the things that they love the most. During its initial launch, Love Equals has showcased sports that people love to play and watch, including basketball, baseball, soccer, tennis, and running. Countries that fans love to root for are also highlighted, including the US, France, Germany, South Korea, Senegal, and Brazil. Love Equals also announced that it will be donating 10 per cent of its sales to two nationwide non-profit leaders in youth development: Up2Us Sports and Good Sports. “While we are not a sports-exclusive brand, it does infuse much of what we are doing at the outset,” said Singh. “We have established strong relationships with Up2Us Sports and Good Sports, and love that we can celebrate their good works and contribute to their inspiring causes.”
