Luisaviaroma (LVR), Italy’s first and leading fashion luxury retailer, has signed a cooperation agreement with e-commerce platform SECOO to offer high-end fashion and luxury products in China. Starting from mid-June, with this cooperation, SECOO users are expected to enjoy an upgraded consuming experience and greater choices from the fashion world. In recent year, with the increasing market growth of e-commerce, China has become one of the top markets for luxury and fashion products consumption. When the overseas luxury brands plan to enter the Chinese market, they also prefer to go through the e-commerce method. “Through this cooperation with LVR, SECOO will bring luxury, limited, exclusive, fashion, major and emerging brands to China, delivering the most premium products to SECOO’s high-end consumers and enhance the shopping experiences. I am proud of this collaboration as we seek to uplift the offer and expand the business further,” Federica Marchionni, SECOO International CEO and Group CSO, said. Currently, the cooperation agreement of Luisaviaroma and SECOO is good news for SECOO’s users. On the one hand, Luisaviaroma and over 500 luxury and fashion brands signified that consumers could have more choices and enjoy better services from Italy. On the other hand, SECOO’s technologies in mobile payment, order tracking and logistics will support Luisaviaroma. “Fashion is the most contemporary form of art in my opinion. It represents the period you live in. It’s like music, whether you’re Chinese or European, you love music, you love the same sound, music doesn’t have barriers. It doesn’t have a nationality, fashion does the same,” Luisaviaroma CEO Andrea Panconesi said. “With SECOO’s 27 million high-end consumers, the cooperation is a win-win strategy for both companies to capture emerging online opportunities in China and augment values to Chinese consumers. While LUISAVIAROMA will enhance its brand awareness in China, SECOO will strengthen its luxury brand connection,” Marchionni said.
