The 3rd edition of Denimsandjeans India, held recently in Bangalore, witnessed the highest buyers’ turnout in its all 3 seasons. With over 40 exhibiting companies from over 7 countries, the show brought all the leading retailers, brands, buying houses and factories from India as well as overseas on one platform during the two days of the event. This year, the show focused on the growth prospects of Indian denim industry. Through the theme ‘Resurgent India’, Denimsandjeans tried to bring global attention on the untapped potential of the local market which is expected to be worth $59.3 billion in 2022, making it the sixth-largest in the world, comparable to the United Kingdom’s ($65 billion) and Germany’s ($63.1 billion), according to data from McKinsey’s Fashion Scope. The show witnessed a footfall of over 2,150 buyers from over 575 companies from India and overseas. Apart from Bangalore, buyers from Mumbai, Chennai, Hyderabad, Telangana, New Delhi, and Ahmedabad also visited the show along with overseas buyers from Spain, Hong Kong, London, Bangladesh and Sri Lanka. All the major retailers and brands visited the show. Some of the most reputed factories and exporters including Shahi, Garden City Fashion, Trigger Apparels, Prateek Apparels, Classic Polo Fashion, VD Fashions, Shivassa Apparels, Aquarelle Clothing, and Hasbro Clothing also checked out collections with their teams. Several tier I and tier II brands along with big fabric dealers/traders and distributors also visited the show on both the days. “Amid ongoing several trade shows related to garments and yarns on the same dates, the visitation of serious buyers at this quantum, made this show one of the most favourite b2b denim sourcing shows of India within a short period of 3 years,” the fair organisers said. Sharad Jaipuria, president of Denim Mills Association and chairman of Ginni International was the chief guest at the show, which had Trend Area—where latest innovations in the denim industry were displayed from all exhibitors. The exhibitors showcased their AW19/20 collection in 5 categories—Scientific Methodology, Super Flexies, My Earth, Our Primes and Value Fashion. At the Selvedge Denim Wall, Denimsandjeans, Arvind, Raymonds, and Korra Jeans came together to provide special privilege to visitors of the show. The visitors were offered special Selvedge jeans made from Raymonds and Arvind selvedge fabrics customised to visitor sizes by experts at Korra jeans at a super special price on both the days. Apart from the routine exhibition, the show had five knowledge transfer sessions where some of the most popular denim experts and innovators participated and shared the latest developments with the exhibitors and visitors of the show. Discussions on the topoic ‘The Race To The Bottoms: Who Are The Winners?’ were on changing patterns of denim business including pricing, sourcing, quality, geographical influences, margins, and sale strategies over the period of time. Dilek Erik, a renowned denim expert from Turkey, had a very informative seminar titled ‘A comprehensive look at sustainable products in global denim supply chain’, primarily focused on how sustainability has become one of the most important factors in the entire denim supply chain and why is it so important. Kaan Sen from Dystar gave a presentation on the latest sustainable wash trends. There was also a panel discussion on ‘Innovative fibres and development in industries’. Denimsandjeans.com founder Sandeep Agarwal gave a live demonstration on the De Brands App which is currently available on IOS platform and is shortly going to be launched on Android platform. Fascinating workshops were also held during the two-day event, in accordance with its theme of this year ‘Resurgent India’. An Indigo Festival with the most ancient arts of indigo dyeing from was organised, where artisans and craftsmen representing families who had been working with these arts for centuries shared their knowledge. A total of four traditional indigo arts—ajrak printing, shibori dyeing, ancient tie and dye, and dabu printing—were showcased. This edition witnessed the presence of several designers also at the show from different parts of India including Bipin Nahak, Bluhemia, 9.oz Denim, and Locomotive. They presented their design skills at the show and the same was highly appreciated. The next destination for the organisers is Japan and the first edition of Denimsandjeans Japan will be held on March 4-5, 2020 in Tokyo.
