The apex garment makers’ body in Bangladesh, BGMEA, on 8 February (Monday) signed an agreement with the HSBC, as part of which HSBC will, reportedly, sponsor BGMEA to help export Bangladesh’s culture and heritage so as to explore newer opportunities in the global markets, as per media reports. The CEO of HSBC Bangladesh, Mahbub ur Rahman and BGMEA President, Dr. Rubana Huq — the BGMEA recently launched ‘Go Human, Go Green’, with seven pledges to make a difference to the livelihood of garment workers, community and environment and one of them is the pledge to export Bangladesh’s culture, under which the garment makers’ body (BGMEA) aims to explore the opportunity of exporting Bangladeshi apparel by linking Bangladesh’s rich culture and heritage with fashion — represented and signed the agreement on behalf of their respective organisations. Underlining that Bangladesh was treated as a low-cost and large volume-manufacturing destination, the BGMEA President, reportedly, said that this narrative should be changed and Bangladesh should move towards high fashion and valued products, which present the country’s culture and heritage. In materialising the target and dreams, we initiated a programme where three renowned fashion designers will work on three themes (such as products based on Jamadani, sports or activewear based on our royal Bengal tiger and the third on our traditional dresses and traditions like the Pohela Boishakh), reportedly, maintained Dr. Rubana.
