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Sota Ghar Color House, a name for innovative textile printing solution

The textile printing industry has been growing in Bangladesh’s garment industry since the 1980s. According to BTMA (Bangladesh Textile Mills Association), there are 251 dyeing-printing finishing mills in Bangladesh. These printing mills in Bangladesh depend on printing chemicals like print paste, dye, binder, fixer, etc. and most of them are imported from other countries.

Sota Ghar Color House has been playing a dynamic role in the textile screen printing sector of Bangladesh for the last 15 years and ready to serve any industry with all kinds of exclusive printing solutions.

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Figure: Anwar Hossain Didar, Proprietor, Sota Ghar Color House.

Sota Ghar Color House, a reputed importer of print-related equipment with a lot of reputation in the country and abroad, achieved international certifications like REACH, OEKO-TEX®, ZDHC, GOTS, MRSL Compliant, EU Ecolabel, NORDAC Ecolabel. But behind every successful organization, there is a hard-working and honest person. Here the man is Anwar Hossain Didar.

Anwar Hossain Didar started his entrepreneurial journey in 2004 and is the proprietor of Sota Ghar Color House. RMG and textile printing market was a growing sector in Bangladesh at that time. Exports of textiles, garments, and readymade garments (RMG) accounted for 77% of the total exports of Bangladesh in 2002. Bangladesh Garment Industry has been implementing All-Over Printing (AOP) for the printing of saris, bedding, and fabrics.

Innovative person, Anwar Hossain Didar saw a huge increase in textile printed garments in Bangladesh. Not only in Bangladesh, but the size of the global printed textile market has also increased at a CAGR of 8.9%. Bangladesh got a chance to grow in textile printed garments.

However, raw materials for the textile printing industry, such as print chemicals, are mostly made in other countries. Now, with 15 years of experience, Anwar Hossain Didar has become a renowned indenter and importer of all kinds of textile screen printing chemicals. Most of the chemicals he imports are from Turkey, China, and Taiwan.

Anwar Hossain Didar started his journey with a printing chemical buying house in Rajuk Commercial Complex. As a young entrepreneur, he also has a lot of downfalls. But he overcame each of them with his honesty and hard work. The issue that new entrepreneurs face the most is the payment issue.

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Figure 2: Sota Ghar Color House printing product range.

Manufacturing companies sometimes delay payments for months and years. This is since manufacturing companies want to retain their liquidity or inappropriate management. But it also creates a huge problem for new entrepreneurs.

In a close discussion with Textile Today, Anwar Hossain Didar said that a reputed company in Bangladesh has stopped paying his TK 5 million. This forces entrepreneurs to take loans and sometimes entrepreneurs go out of business. Suppliers are the foundation of a company’s supply chain. If companies don’t think about their suppliers, it can tarnish companies’ reputations. Then suppliers are reluctant to do business with that company.

Without a proper supply of raw materials, the entire supply chain of an organization can be broken like running production can be stopped and lead time can increase. The epidemic situation has severed the business sector. So, the manufacturing company has a reason to hold the payment. Payment issues can be solved if suppliers and buyers cooperate more.

Mentioning ‘custom delays’ as another common problem for importers Anwar Hossain Didar said, “Importers are calculating delays and high costs while complying with customs documentation at the port, although authorities have made significant improvements in recent times.”

According to the customs and port authorities, in 50 percent of the cases, it takes 72 hours to release the imported goods.  However, in 38 percent of cases, importers need to spend 72 to 150 hours on documentary consent. According to the Bangladesh Investment Development Authority (BIDA), 12 percent of imported products require 150 to 255 hours to process.

As an importer, Anwar Hossain Didar hopes BTMA, BGMEA, and other guardian associations should persuade the government to take the necessary steps to make the customs clearance process more efficient and time-consuming. Moreover, the epidemic is playing its role. The order was less than the previous time.

However, during the lockdown and epidemic, there were no more problems with imports. Sota Ghar Color House Bangladesh is ready to provide exclusive printing solutions for the printing industry.

Anwar Hossain Didar built Sota Ghar Color House with his hard work, passion, and honesty. The core beliefs of his success are providing the best quality product, building up relations with buyers, experience, and innovations.

Anwar Hossain Didar also expressed hope for building a manufacturing plant in Bangladesh shortly. Anwar Hossain Didar’s advice for young entrepreneurs is to gain experience first. Then they have to stick with that work. Only then can young entrepreneurs be successful.

Anwar Hossain Didar always believes that innovations can bring the best solution for the textile printing industry. So, to bring up the innovation in the textile, apparel, and printing industry Anwar Hossain Didar joints hand with Textile Today Innovation as ‘Textile Today Associates’.

Textile Today Innovation Hub is working on various industry projects regularly to find solutions. Anwar Hossain Didar also gave an industrial project to Textile Today Innovation Hub to find the best solution for the textile printing industry.

Anwar Hossain Didar not only helps the printing industry with chemicals but also provides consultancy about innovative printing chemical knowledge. He believes in accepting the challenge by importing the best innovative chemical solutions for the printing industry.

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