India’s leading single-roof state-of-the-art fabric processing facility BRFL Textiles Private Limited (BTPL) has collaborated with renowned fashion designer Manish Malhotra to unveil a new line of apparel design collection under its “LinenVogue – La Classé” brand.
As a part of this association, Manish Malhotra will design an exclusive range of apparel couture utilising BTPL’s exquisite premium linen fabric, to create a new, unique catalogue segment focused on ceremonial, festive and summer wear collection.
LinenVogue – La Classé is one of the leading linen fabric brands, renowned for its high-end, niche, designer fabrics that are crafted, spun, woven, processed and finished in the company’s Tarapur unit.
Prashant Agrawal, MD, BTPL, said, “We are confident that this new line of delicately curated linen fabrics will ensure the highest level of style and comfort to the end consumers. Manish is particularly recognised for his exquisite designs, and it is an honour for us to have him exclusively craft our premium fabric line and lend it a touch of elegance and finesse that he is globally renowned for.”
LinenVogue – La Classé is certified by CELC (European Confederation of Flax & Hemp), a guarantee of traceability for premium linen fibre grown in Europe, and is a natural and sustainable fibre cultivated without artificial irrigation and is GMO free.
Manish Malhotra is of the view, “I’m really stoked about this creation with LinenVogue – La Classé. Linen is a fabric that I haven’t worked with much so I am looking forward to crafting a fabric that is not only comfortable, but also affable with our weather conditions. Linen has the unique quality of being the world’s most natural fibre which only gets better after every wash and, hence, creating this will be an exciting process.”
