INSIGHTS
- Puma and BMW M Motorsport have unveiled a lifestyle collaboration combining performance and style, drawing inspiration from the world-renowned BMW M Motorsport factory team.
- The collection blends workwear and streetwear using durable Cordura fabrics and incorporates modernised workwear silhouettes with Puma and BMW M Motorsport graphics.
Puma and BMW M Motorsport have unveiled a new lifestyle collaboration, fuelled by performance and sitting at the intersection of workwear and streetwear. The collection embodies elite craftsmanship and team spirit, taking inspiration from BMW M Motorsport’s world-renowned factory team.
Utilising hard-wearing Cordura fabrics, the collection features modernised workwear silhouettes combined with graphic elements. These designs were jointly created by Puma and BMW M Motorsport, as stated in a press release issued by Puma.
The range is punctuated by a matching set of two-tone garments: the Nuwork Jacket and Nuwork Trousers. Both items come with authentic workwear details such as reinforced panels and utilitarian, accessible pocket layouts. A long-sleeved shirt and a graphic T-shirt add two essential silhouettes to the collection, each adorned with BMW M Motorsport “Service” graphics. Puma’s iconic cat logo is also featured on selected garments, accompanied by stitched labels bearing the BMW M Motorsport insignia.
