Home Apparel Shasha Denims becomes a global supplier of Renewcell

Shasha Denims becomes a global supplier of Renewcell

Shasha Denims Ltd has become one of the 47 global suppliers of Renewcell, the leading firm in the world for chemical recycling of textile waste that has RCS certification denoting compliance with the Recycled Claim Standard.

Recycling with Renewcell prevents greenhouse gas emissions from incineration and landfills. It also decreases land, water and energy use in the production of new textiles.

Figure:Shasha Denims Ltd has become one of the 47 global suppliers of Renewcell. Courtesy: collected

Shasha Denims Ltd began its journey with a vision to create a global standard in the green and sustainable denim manufacturing industry. 

A partnership between Shasha Denims Ltd and Renewcell shows how important to reduce textile waste, bringing sustainability to the denim industry, and its impact for Shasha denim.

About the partnership, Shams Mahmud, Managing Director, Shasha Denims Ltd said, “With our in-house sustainability program called Balance, we are striving to make a difference in the textile industry landscape in Bangladesh.”

In November last year, Renewcell opened Renewcell 1, it’s first-ever industrial-scale chemical textile-to-textile recycling facility in Sundsvall, Sweden. The company dispatched the first shipment of Circulose dissolving pulp produced at the facility a month later. Renewcell 1 will scale up to produce 120,000 metric tons of pulp, equivalent to 600 million T-shirts.

Renewcell is ramping up efforts to bring Circulose to market as a certified and traceable ingredient.

Also entered into an agreement with TextileGenesis to implement full traceability for Circulose across the entire textile supplier chain.

TextileGenesis technology allows Renewcell to share real-time digital traceability with all Circulose customers and supply chain partners using digital tokens that guarantee a secure chain of custody from scrap to retail.

Recently, Renewcell announced the launch of the Circulose Supplier Network (CSN), a group of 47 ‘early adopters’ in 12 countries with first access to production-ready volumes of the circular raw material.

Circulose is derived from the cellulose found in worn-out clothing and transformed into a dissolving pulp made from 100 percent recycled textiles. The pulp serves as the foundation for different types of regenerated fibers, including viscose, lyocell, modal, acetate, and other man-made cellulosic fibers.

Patrik Lundström, Renewell CEO said, “The implementation of the Circulose Supplier Network is integral to continue scaling the Circulose product, and with availability across the textile supply chain, fashion brands now have numerous circular options to design and create clothing with Circulose.”

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