Global Denim Icon Wrangler® announces its partnership with leading licensing expert Brand Machine Group (BMG) to unveil an exclusive kidswear line launching from Autumn Winter 2024 season.

Leveraging Wrangler’s unparalleled heritage and BMG’s expertise in design and production, the collaboration is set to refresh children’s fashion, blending iconic Western style with contemporary flair.

Renowned for its rich legacy deeply entrenched in the Western lifestyle, Wrangler® has long been synonymous with superior quality and timeless design. The brand’s commitment to crafting apparel that inspires strength and readiness for everyday life resonates across generations.

The debut collection will pay homage to Wrangler’s signature styles, renowned for their quality heritage denim. From classic jeans including iconic styles Texas and Greensboro reflecting the diverse heritage and spirit of the American West, to stylish tops and accessories, the range will encapsulate the essence of Wrangler’s pioneering will, offering retailers the opportunity to curate complete looks for young fashion enthusiasts.

Henry Blogg, Design Director at BMG said, “Building on our successful partnership with the Kontoor group, we saw an opportunity to expand our collaboration. Together with Wrangler, we aim to create a collection that captures the essence of Western fashion while infusing it with modern elements, ensuring that kids everywhere can embrace their adventurous spirit with style.”

Since its inception in 1947, Wrangler has solidified its place as an iconic denim brand, renowned for its durability, quality, and authenticity. The introduction of Wrangler authentic jeans marked a pivotal moment in American fashion history, captivating consumers with its rugged charm. Professional rodeo cowboys and cultural icons across the globe swiftly endorsed Wrangler for its reliability in the toughest of conditions. Through these milestones, Wrangler has remained a steadfast symbol of timeless style and unwavering craftsmanship.

Wrangler® and BMG collaboration marks an exciting chapter in children’s fashion, where tradition meets innovation to inspire the next generation of trendsetters. Stay tuned for the highly anticipated AW24 collection, set to make waves in the world of kidswear.

The collection will be available to retailers via BMG. For sales queries please contact: sales@brandmachinegroup.com

BMG is an international fashion brand owner and licensing specialist, housing a diverse and industry-leading portfolio of fashion, sports, and outdoor brands across adults and childrenswear clothing and accessories, including Penfield, Duchamp, Flyers, Peckham Rye, Ben Sherman, Elle Junior, Franklin & Marshall, Jack Wills, Juicy Couture, New Balance, Lee® kids, Wrangler kids and U.S. Polo Assn. With more than 40 years expertise, BMG specialises in global licensing and partners with recognised market leaders to manage a seamless and collaborative process of designing, manufacturing, and delivering quality product whilst championing the DNA of its brands. www.brandmachinegroup.com @brandmachinegroup

 Wrangler®, of Kontoor Brands (NYSE: KTB), has been an icon in authentic American style for 77 years. With a rich legacy rooted in the Western lifestyle, Wrangler is committed to offering superior quality and timeless design. Its collections for men, women, and children look and feel great, inspiring all those who wear them to be strong and ready for everyday life. Wrangler is available in retail stores worldwide, including flagship stores in Fort Worth and Greensboro, department stores, mass-market retailers, specialty shops, top western outfitters and online. For more information, visit Wrangler.com.

BMG is an international leader in fashion innovation which has established itself as a vertical manufacturer and global licensing specialist with over four decades of industry experience. Partnering with recognized market leaders, BMG manages a seamless and collaborative process of designing, manufacturing, and delivering quality products while championing the DNA of a diverse portfolio of brands. Spanning fashion, sports, outdoor and homeware including adult fashion, kidswear and accessories.

BMG’s portfolio of brands includes Wrangler Kids, U.S. Polo Assn. Penfield, New Balance Kids, Duchamp, Jack Wills, Flyers American Born, Lee Kids, Peckham Rye, Juicy Couture, Franklin & Marshall, Elle Junior and Ben Sherman.

BMG reaffirms its commitment to upholding sustainable and ethical business practices by ensuring full transparency throughout its global supply chain, aligning with the ETI Base Code.