American & Efird (A&E) will be previewing its new line of advanced identification threads, branded ‘Integrity’, at the Texprocess show, from May 14-17, 2019, in Frankfurt, Germany. A&E is a portfolio company of Elevate Textiles and a leading manufacturer and distributor of industrial and consumer sewing thread, embroidery thread, and technical textiles. “One of the big challenges brands face today centres around authenticity. Loss of revenue, reputation, and brand trust are some of the potential outcomes of counterfeit products. We are looking forward to previewing our new ‘Integrity’ line at the upcoming Texprocess show in Frankfurt,” A&E president, Chris Alt said in a press release. Well known for its leadership role in innovation, product quality, and sustainability, A&E supports many of the world’s top industrial and consumer brands with thread products that require strict quality and performance. A&E’s new Integrity thread line provides a tool which adds advanced identification for greater visibility and transparency into their product creation process. “Our collaboration with A&E to adopt the CertainT platform globally is a key breakthrough for brands, which have not had the benefit of forensic systems to help them resolve counterfeit and diversion in their supply chains. We look forward to providing our full spectrum molecular brand assurance that also includes forensic expert witness and authentication services to support A&E and its customers in apparel, footwear, automotive, military, and beyond,” James Hayward, president and CEO of Applied DNA said.
