After four successful Vietnam shows, the fifth edition of Denimsandjeans will take place on May 28-29, 2020, as announced last year. To be held in Ho Chi Minh City again, the show this time will enable global sourcing companies to source from garment exporters of three nations—Vietnam, Cambodia and Myanmar—at the same time, making it lucrative for them. “With Vietnam getting more important after the EU FTA deal and the continued interest of global retailers in sourcing from Cambodia and Myanmar to avail duty concessions, the convenience of having to meet denim/non-denim supply exporters from these countries at one place makes it lucrative for these companies,” the organisers of Denimsandjeans Vietnam said in a statement. The show will also stress on the increased trend of minimalism and sustainability with its theme QOQ – Quality Over Quantity. “Increasingly the consumers are thinking of buying lesser and more quality products and this will definitely impact the supply chain. Over a period of time, there will be a greater stress on Quality over Quantity and consumers may want to retain and use their apparel longer – and opting to buy more expensive garments. The theme also has sustainability aspect to it with the theme inspiring the companies to use sustainability more seriously and create products with minimum carbon footprint. The impact on the environment is forcing consumers and suppliers alike to rethink the ‘fast fashion’ trend,” the statement added. The last edition of Vietnam show held on June 16-17, 2019 saw quality buyers visiting the show. This year, the turnout of overseas buyers (specially European) is expected to be much higher due to the recently signed EU-Vietnam FTA (EVFTA) and other important developments in Vietnam. Vietnam is the fastest growing apparel exporter in the world and many buyers would seek to take advantage of the country’s strengths. Amidst the US-China trade war, Vietnam has turned out to be one of the biggest beneficiaries of US orders, and due to EVFTA, Europe is looking forward to source tax free garments from Vietnam. In a nutshell, two biggest buying regions in the world have all the good reasons to explore the potential of Vietnam and that is why the suppliers from different countries have expressed a great interest in the show this time.
