COTTON USA, the trademark ingredient brand of Cotton Council International (CCI), has announced its first retail partnership with India’s leading fashion retailer – Shoppers Stop. COTTON USA and Shoppers Stop will conduct a month-long in-store promotion aimed at increasing consumer awareness of US cotton-rich apparel, and gradually move toward creating an exclusive line of labelled merchandise. The promotion will take place in five stores across Delhi/NCR (Rajouri and Noida), Mumbai (Malad and Vashi) and Bangalore (Malleshwaram). “This is an exciting time for COTTON USA, as we are looking at its expansion in the retail space in India,” Renu Aggarwal, India Representative for CCI, said. “Shoppers Stop’s unique positioning as a ‘bridge to luxury’ retailer and its customer base give us a platform for more sales and increased visibility, while conveying the message of trust and purity. We are looking forward to a mutually beneficial relationship.” Shoppers Stop is among the first of many brands that COTTON USA has partnered with for joint consumer promotion activities in India. COTTON USA, a mark of purity, quality and responsibility, places itself in the affordable luxury category and targets both the youth as well as the older age group. The partnership assists COTTON USA in driving market penetration and increasing consumer awareness about the label in the domestic market. “We are delighted to give our customers the opportunity to indulge in the signature COTTON USA experience,” Vinay Bhatia, customer care associate & executive vice president – Marketing, Loyalty, & Analytics, Shoppers Stop Limited, said. “COTTON USA is the leading custodian of cotton quality standards, and its mark enhances the value of the product. We are happy to associate with COTTON USA in this effort to promote and reinforce the use of US cotton and cotton fabrics in India.”
