Luthai Textile, one of China’s leading textile producers, has chosen Centric Software’s product lifecycle management (PLM) 8 technology. The project is part of Luthai’s business transformation initiative geared towards both boosting its Original Design Manufacturer (ODM) business as well as developing its own branded apparel. Luthai has faced challenges in adapting to the needs of ODM and branded apparel activities. The more extensive development process – planning, design, product development and marketing – involved in ODM and brand production requires the company to seamlessly integrate people, processes and industry best practices. Luthai chose Centric Software to provide the technology foundation for its transformation with key product information being shared through the style, fabric and sample libraries of Centric 8 PLM. The textile company will also use Centric 8 for the full spectrum of product design, development, and management tasks, according to a press release. Dr. Sun Huade, deputy director of Luthai’s ERP Project Office said, “Our ongoing transformation is aimed at reinforcing our market-leading position and securing the strong influence Luthai has in the industry. To this end, our goal was to integrate the advantages of our existing design and development platform while establishing a unique method of production whereby fabrics are treated as the main products and garments as the finished goods. We recognised that technology and a data-driven approach were the only way to achieve that transformation.” Chris Groves, president and CEO of Centric Software said, “PLM can bring not only operational benefits for the company, managing mounting demand or replacing a legacy system, but also a transformational technology for strategic value. Our technologies and proven industry best practices are built on experience gained from working with creative, forward-thinking companies like Luthai.”