Superbrands Bangladesh has honored 40 organizations from diverse industries, including ACI Pure Salt, Abul Khair Steel, Akij Ceramics, Bashundhara Diapant, Bashundhara LP Gas, Bashundhara Tissue, BRB Cable Industries, Channel I, Cow Brand Colour Coated Steel.
Also, Daraz Bangladesh, DBL Group, Elite Paint, Energypac Power Generation, Epyllion Group, Fresh Refined Sugar, Friendship Bangladesh, Gazi Pumps, Gree Air Conditioners, Green Delta Insurance, Hatil Furniture, Igloo Ice Cream, Incepta Pharmaceuticals, Matador Group, and Meghna Group of Industries.
Metlife Insurance, Monno Ceramic, Rupchanda, Samsung Mobile, Samsung Television, Shah Cement, Shanta Holdings, Shwapno, Singer Washing Machines, SMC Condoms, Super Board, Super Fresh Drinking Water and Walton were also named.
The brands are selected through a process that involves independent and voluntary panels of experts from a range of backgrounds, known as the “Brand Council”
Bangladesh Brand Forum revealed the names on Saturday through a ceremony in Sheraton Dhaka.
Superbrands is a well-known global authority in the realm of branding, operating across 90 countries worldwide. The selection process of brands is conducted by independent and voluntary panels of experts from diverse backgrounds, referred to as the “Brand Council”.
This process adheres to global standards and involves several stages to recognize only the most exceptional brands in various segments. The criteria considered during the selection process include brand heritage, relevance within the category, perceived quality and performance, and top-of-mind awareness.
The highest-scoring brands are invited to receive the coveted Superbrands status. After meeting all the necessary requirements, they are eventually recognized as the Superbrands of their respective country.
According to Shariful Islam, the Managing Director of Superbrands Bangladesh, a brand that consistently delivers quality products and services over an extended period builds trust with consumers. This trust, when built over time, transforms a brand into a Superbrand.
