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Garment makers reducing reliance on imported fabrics

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RMG Bangladesh
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The import of woven fabrics declined by 25.97 percent in the first seven months of this calendar year, compared to the same period last year, as garment makers have brought down their reliance on imported products because of an increase in local production.

Another reason is that international clothing retailers and brands now demand a significantly shorter lead time to catch business in tune with the recovery in the global supply chain from the severe fallouts of the pandemic and Russia-Ukraine war, and so local sourcing of materials is more efficient.

International retailers and brands are hungry for new fashion items as they want to establish 12 sales seasons instead of the six or eight of the pre-pandemic times owing to fierce competition in the business.

As a result, they want quick shipment of goods and in many cases, they seek the goods through expensive air shipments instead of the normal delivery route over sea.

Following such a change in the business behaviour of international retailers and brands, the local garment suppliers, textile millers, weavers, spinners and knitters have also changed their production and procurement behaviour to match up.

The local garment suppliers started procuring fabrics from local sources instead of imported fabrics to comply with demands for a shorter lead time.

Currently, international retailers and brands demand a lead time of 45 days to 60 days as opposed to the previous 90 days and 120 days for the delivery of goods.

It is almost impossible to maintain such a lead time if the garment is made from imported fabrics as it takes at least 30 days to import the fabrics from other countries, mainly from China, to Bangladesh.

If the lead time takes any longer, there is a possibility of the work orders being cancelled.

As a result, the local garment exporters, especially the woven garment manufacturers, have started procuring the fabrics they require from the local markets to reduce the lead time.

For this, import of woven fabrics stood at 2,69,671 tonnes between January and July of this year whereas it was 3,64,321 tonnes in the corresponding period last year, according to Bangladesh Textile Mills Association (BTMA).

In terms of the value, it was a decrease of 16.08 percent to Tk 19,860.83 crore, the BTMA data also showed.

The increase in the local sourcing of woven fabrics also indicates that more value addition is taking place in the domestic garment sector.

Abdullah Al Mahmud (Mahin), chairman and managing director of Mahin Group, which is a supplier of woven fabrics, said he has been receiving an increasing number of work orders over the last six months. He also pointed to shorter lead times and rising competition as another factor.

Citing the example of a major Spanish brand, Mahin said it wants deliveries within a maximum of two weeks. As a result, local garment makers buy the fabrics from the local markets instead of importing it, he said.

The forecast is that there is pressure from a lot of work orders up to October and production capacity in his mill may go up to 80 percent to meet the demand, he said.

In case of knitwear, local spinners for many years have been able to supply more than 90 percent of the raw materials. So, they have been able to enjoy a shorter lead time for a long time.

AK Azad, chairman and chief executive officer of Ha-Meem Group, said the demand for non-denim fabrics produced locally has been rising mainly to maintain the lead time because the business was shifting from China to Bangladesh.

International retailers and brands want delivery of goods at the earliest, he said.

Monsoor Ahmed, chief executive officer of the BTMA, said sourcing of fabrics from the domestic markets reduced lead time significantly.

More importantly, garment makers can also buy fabrics through deferred payments and frequently seek replacements for the fabrics in case of quality issues, which would not have been possible in case of imported fabrics, he said.

Bangladeshi knitwear items have been performing strongly for many years because of the local availability of raw materials, said Md Fazlul Hoque, managing director of Plummy Fashions Ltd.

They are beating the odds of not having the geographical proximity with major export destinations and not even having direct shipping lines, he said.

In case of woven items, the same may happen soon, he said.

“We are reducing dependence on imported fabrics,” said Faruque Hassan, president of the Bangladesh Garment Manufacturers and Exporters Association (BGMEA).

Many composite mills can supply garments even with 30 days of lead time as they have raw materials on hand. But such cases are rare, he added.

BTMA President Mohammad Ali Khokon said the demand for locally-made woven fabrics has been increasing but a clearer picture would be available after the next quarter.

News Source : thedailystar

Split orders and shorter lead time increase exporters’ overhead costs

POST BY
RMG Bangladesh
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Apparel and textile makers are facing shorter lead times and split order pressure due to changing buying patterns by most buyers. This change in buying behaviour also pushes them to maintain higher inventory, which increases the exporter’s overhead costs, according to industry insiders.

They also say textile makers are facing challenges in opening new letters of credit (LCs) to import raw materials due to the dollar shortage. This could lead to a shortage of raw materials in the coming days.

Apparel exporters are also facing higher prices for yarns in the local market, which are 60-80 cents higher than the imported ones.

On 4 September, the Bangladesh Bank issued a circular barring the transfer of export proceeds to other banks. This is aimed at bringing discipline to foreign exchange transactions.

Exporters, however, have expressed concerns that this will further increase their overhead costs, which are already rising due to the recent hike in utility prices.

Shahidullah Chowdhury, executive director of Noman Group, told The Business Standard that global buyers have changed their buying patterns after the pandemic. They are now placing smaller orders with shorter lead times, which is forcing apparel exporters to maintain higher inventories.

This, in turn, is increasing their costs and making them less competitive, he added.

Monsoor Ahmed, CEO of the Bangladesh Textile Mills Association (BTMA), said buyers used to forecast their needs for an entire season at a time, but now they are only forecasting for a few weeks or months at a time. This is making it difficult for exporters to plan their production and manage their inventory.

He also said that buyers are now splitting their orders into smaller batches. This is making it even more difficult for exporters to meet their demands.

The lead time for repeat orders has decreased from 60-120 days to 20-30 days, thanks to the local spinning and textile industry. This has allowed Bangladeshi apparel exporters to meet the shorter lead times demanded by buyers.

However, Monsoor Ahmed expressed concern that the textile makers may not be able to meet the increased demand for orders if the order flow increases. This is because most of them are facing challenges in opening new letters of credit (LCs) due to the dollar crisis.

He also said that the recent hike in gas and electricity prices has increased the overhead costs of textile makers. This will further make it difficult for them to meet the increased demand for orders.

Orders and yarn prices increasing

In the last few months, apparel and textile makers claimed that most of them were running their units at 60% to 80 % capacity due to a lack of orders and gas crisis.

However, apparel exporter’s said that orders are coming to Bangladesh but local spinners are cashing that through increasing yarn prices.

Shovon Islam, managing director of Sparrow Group, said in the coming months, Bangladesh may enjoy a batch of fresh orders from global buyers due to two main reasons – most of the brands have cleared their inventory and inflations in Western countries.

He said, “Vietnam and China are facing a slight downward trend in apparel manufacturing and a portion of their orders is coming to Bangladesh.”

BGMEA president Faruque Hassan said some new orders are coming to Bangladesh but local spinners have already hiked the yarn prices.

“Per kg 30 single count yarn price was $3.20 in early July but it jumped to $3.85 in the end of August,” he added.

He also said the price of such yarn is about 60-80 cents lower in India and Pakistan.

Exporters concern over BB circular

After the new circular issued by the central bank exporters can now retain the export proceeds for up to 30 days in the receiver bank to pay back-to-back loans, export development funds and import liabilities.

However, if an exporter fails to convert the proceeds within the time limit, the receiver bank will open an account under the exporter’s name to keep the money in local currency, according to the circular.

Exporters say the new circular has put them in a difficult position because they will be forced to cash their export proceeds and buy dollars to pay other bank payments. This will increase their overhead costs.

Noman Group executive director Md Shahidullah Chowdhury said the new circular will increase the cost of currency conversion by Tk10-Tk12 per dollar. This will make it more difficult for exporters to compete with exporters from other countries.

Referring to the Bangladesh Textile Mills Association (BTMA) leaders, its CEO Monsoor Ahmed said the new circular issued by the central bank will make it difficult for exporters to transfer their funds from bank to bank to settle their liabilities. This, he said, will lead to overdue payments and huge losses for exporters.

He also alleged that the circular will benefit banks at the expense of exporters. He questioned why the central bank did not consult with all stakeholders before issuing the circular.

Apparel exports on positive trend, 12.46% growth in July-August

POST BY
RMG Bangladesh
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In the first two months (July-August) of the current fiscal year 2023-24, products worth $9.37 billion have been exported with 9.12 percent growth comparing the same period last year. Overall merchandise exports have been on a positive trend so far in the current fiscal, mainly due to growth in readymade garments exports.

In the first two months of the current fiscal year, 85 percent of the total merchandise exports came from the readymade garment sector. Garments worth $7.99 billion have been exported. This export is 12.46 percent more than last year.

Within the readymade garment sector, knitted garments worth $4.58 billion and woven garments worth $3.41 billion were exported. During this period, the growth in the export of knitwear has been 17 percent and woven clothing is 6.86 percent.

BGMEA, analyzing the EPB data said that the export of ready-made garments was worth $3.95 billion in July last year with 14.43 percent growth. However, the growth slowed to 7.99 percent in August and $4.04 billion worth of ready-made garments were exported which is 84.52% of the total merchandise exports of $4.78 billion in August.

In August, knitwear contributed $2.31 billion and woven contributed $1.72 billion, according to provisional data released by the Export Promotion Bureau (EPB) on Monday.

Shahidullah Azim, vice president, BGMEA, told the media, “The search for new orders has increased more than before. Still, there is little chance of improvement in garment export situation till next December. We hope that exports will increase from January.”

Apart from the apparel sector, some sectors such as the home textile, leather and leather products jute and jute goods exports experienced negative growth in August.

Home textile exports recorded a negative growth of over 60% to $68.31 million in August, as against $172.57 million in the same period last year, EPB data showed. Jute and jute goods sector experienced a 19.32% negative growth to $74.79 million worth of exports.

Exports of leather and leather products declined by 22.40% year-on-year to $96.08 million. The sector had revenue of $123.82 million in the same month last fiscal.

Bangladesh can export $6 billion RMG made from recycled yarn

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RMG Bangladesh
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Bangladesh can export $6 billion worth of garment items if it can locally process the 400,000 tonnes of recycled yarn and fabrics the local garment makers produce every year, experts said today.

They shared the data at a seminar on “Switch to upstream circularity dialogue: pre-consumer textile waste in Bangladesh” held at the Amari Hotel in Dhaka.

Garment exporters, researchers and senior government officials also attended the event organised under the Switch to Circular Economy Value Chains project (SWITCH2CE) in collaboration with Chatham House, Circle Economy and European Investment Bank.

At the event, the apparel manufacturers also want a ban on export of clothing wastages.

The exporters said they want to make garments from the wastes as the European nations—the major markets for Bangladesh—are making a law for importing apparels made from recycled yarn.

The recycled yarn and fabrics will create the next opportunity for Bangladesh as the international retailers and brands are preferring clothing items made from recycled yarn, said Faruque Hassan, president of Bangladesh Garment Manufacturers and Exporters Association (BGMEA).

Moreover, making of garment items from recycled yarn will also help Bangladesh in obtaining the GSP Plus facility in the European Union (EU) as those garment items would be made following their guidelines, he said.

M Masrur Reaz, chairman of Policy Exchange Bangladesh, stressed the need for taking a holistic vision, which provides direction, clarity and stance of the country in terms of circularity for utilising the new opportunity.

Vidiya Amrit Khan, director of the BGMEA, said the circularity is going to be new normal of the garment industry to address the issues about sustainability, traceability and climate change.

Saber Hossain Chowdhury, chair of the parliamentary standing committee on the ministry of environment, forest and climate change and special envoy to the prime minister for climate change; Bernd Spanier, deputy head of mission of the delegation of European Union to Bangladesh; Mark Draeck, chief technical adviser on SWITCH2CE at UNIDO, and Holly Syrett, director of impact programmes and sustainability at Global Fashion Agenda, also spoke.

News Source : thedailystar

Experts for adopting strategy to upstream circularity in apparel industry

POST BY
RMG Bangladesh
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Bangladesh needs to set a target and adopt a strategy to formalise waste collection to build an ecosystem to upstream circularity in the apparel and textile sector, experts have said.

The apparel industry annually produces about 400,000 tonnes of pre-consumer textile waste, which is collected in an informal way. However, there is an opportunity to earn $5-6 billion through recycling waste and producing apparel for export, they observed.

“Enabling a legal framework, Bangladesh needs to set some mandatory or legal framework for collecting waste to develop an ecosystem for industrial scale, as at this moment it is overwhelming in an informal way,” said M Masrur Reaz, chairman of Policy Exchange Bangladesh, at a dialogue, titled “Switch to Upstream Circularity Dialogue: Pre-consumer Textile Waste in Bangladesh, at a hotel in the capital yesterday.

The dialogue was organised under the Switch to Circular Economy Value Chains (SWITCH2CE) project, co-funded by the European Union and the Government of Finland.

A diverse group of stakeholders, including brands, manufacturers, policymakers, and financial institutions, were present.

Policy Exchange Bangladesh Chairman Masrur further said that there are vested interest groups involved with the existing way of waste collection, which is holding back a faster transition to circularity.

Citing the example of the Netherlands, he said, “The Dutch government have a full circularity transition plan for 2050, before that they have also intermediate plans for 2025 and 2030”.

“China also introduced a circular economy in their 11th five-year plan to roll out their vision”

 Addressing as the chief guest, Saber Hossain Chowdhury, chair of the Parliamentary Standing Committee on the environment, forest and climate change ministry, termed waste management “challenging” and stressed policy support, fiscal incentives and up-cycling.

President of the BGMEA, Faruque Hassan said Bangladesh is one of the largest producers of textile scraps in the world, with around 400,000 tonnes of pre-consumer textile waste being produced annually, of which only 5% is recycled locally and over 35% is incinerated in boilers or landfilled.

He called for a waiver of the 7.5% and 15% VAT on local mills producing recycled fibre and yarn, and also on the duty on imported cotton waste, clips and mutilated garments, in a bid to ensure an adequate supply of raw materials to recycled fibre production mills.

Vice President of the BGMEA, Shahidullah Azim sought financial support from banks, saying if the opportunity is fully grabbed, $6-7 billion could be earned by exporting garments produced from recycled yarn and fabric.  

Federica Marchionni, CEO of Global Fashion Agenda, said, “Bangladesh is poised to be the global leader in recycled materials, provided it effectively harnesses the potential of post-industrial waste.”

Nin Castle, chief programme officer and co-founder of Reverse Resources, said, “Increasing recycling capacity domestically represents an opportunity for substantial economic growth for the Bangladesh garment sector. 

Dr Bernd Spanier, deputy head of Mission, Delegation of the European Union to Bangladesh, and Alexander Granberg, senior project specialist at Bestseller, also spoke.

Industrial production Growth Almost Halves

POST BY
RMG Bangladesh
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The global promising performance of jute in the context of Bangladesh

POST BY
RMG Bangladesh
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Jute has been used for centuries to make various products and is known for its affordability, biodegradability, and eco-friendliness. Jute is commonly referred to as the ‘golden fiber’ of Bangladesh.

According to the IMARC Group, the market size of jute bags is anticipated to reach $3.84 billion in 2027, with a CAGR of 10.4%. In Bangladesh, the jute industry contributes 1% to the country’s GDP and accounts for 3% of the overall export earnings.

Figure: Diversified jute products are an impressive element for the export figures of Bangladesh capturing radical mark towards innovation.

Bangladesh exports jute products to more than 100 countries around the world. Some of the major importing countries include Australia, Belgium, Brazil, China, Djibouti, Germany, India, Indonesia, Ivory Coast, the Republic of Korea, Pakistan, Russia, the United Arab Emirates, the United Kingdom, the United States and Vietnam.

Jute based products

Bangladesh boasts a diverse range of jute products, numbering 285, which are exported to the world market. These products include raw jute, jute hessian, bags, sacks, ropes, carpets, caps, mats, carpet backing cloth, chair covers, jute sheets, canvas, pulp and paper, household products and non-woven textiles etc. Jute stick charcoal products are a byproduct of jute sticks. At present, Bangladesh produces around 3 million jute sticks annually.

According to the Bangladesh Enterprise Institute, the country has the potential to export jute stick based charcoal worth USD 3.0 to 3.5 billion. Jute-tin is another result of R&D by Bangladeshi scientists and is deemed as more durable (withstanding rust and saline) and stronger than metallic-tin.

Sustainable alternatives

It is becoming increasingly apparent that we should prioritize our relationship with jute over plastic. Plastic materials are responsible for the massive pollution across the globe. Moreover, plastic bags are not biodegradable; in fact, scientific analysis indicates that it may take as long as 2,000 years for plastic to decompose.

Even jute production requires less water per hectare of land than some cellulosic fibers like cotton. Jute cultivation is less likely to be pest free and thus mitigate any kind of soil problem in the field. Jute is carbon neutral crop. Studies showed that one hectare of jute plants can consume about 15 tons of CO2 from atmosphere and release about 11 tons of oxygen in the 100 days of the jute-growing season. Jute carbon footprint is way less than cotton, hemp.

Jute production uses less chemical in the processing including treatment and finishing segment of manufacturing. Pesticide usage is comparatively less than cellulosic fibers like cotton. The amount is substantially less than synthetic materials in general. As jute is 100% biodegradable and recyclable, it reduces deforestation in some instances. 

Jute processing requires relatively less energy compared to the production of synthetic fibers. The manufacturing processes involved in transforming jute fibers into usable products consume fewer resources, making it an energy-efficient option.

Recent status of jute business

Latest data from the Export Promotion Bureau (EPB) shows export earnings of jute and jute goods fell by 19 per cent to $912 million in FY23, compared to $1.12 billion recorded in FY22.

Under the category, export earnings of jute yarn and twine have declined the most by 28.64 per cent to about $498 million in FY23. But in FY22, the amount was around $698 million. Export income from Jute sacks and bags rose by almost 8 per cent to $109 million in FY23, compared to the previous year. However, raw Jute export income decreased by 5.5 per cent to $204 million in FY23.

Despite having the possibilities of jute and its diversified products, we are seeing a steep decline in the export figure in the latest data. There are some distinguished reasons behind this issue.

The recently imposed anti-dumping duty by the Indian government –ranging from $19 to $352 per ton through a tariff notification — may have some adverse effects on exports. Due to the imposition of anti-dumping duties by India, many Bangladeshi jute mills have had to shut down operations.

According to recent statistics from the BJMA, out of its 202 members, only 132 jute mills are currently in production, and thousands of jute mill workers have lost their jobs as a result of the closures. High inflation cost is increasing the barriers between good quality product and the expense of the masses. 

The government enacted the Packaging Act in 2010 to promote the use of eco-friendly jute products instead of polythene or polypropylene bags. This initiative is a great system of using jute in the local market. But reports analyze that, the implementation is very limited, resulting in a micro impact on jute usage. 

Ongoing Russia- Ukrain war has a concerning impact on the jute export figure, as they are a big economical market for Bangladesh. The war in Sudan, one of the largest markets for Bangladesh’s jute products, has also affected shipments. Thus, the market price of jute has gone volatile and high in price. Even the low production capacity is a matter of impact on not meeting buyer’s requirement in given time. Jute millers also cited the country’s high production cost stemming from high energy prices, driven by the spike in both gas and electricity tariffs.

Steps to promote jute products

The Export Promotion Bureau (EPB) is organizing international fairs to showcase jute products. Jute fairs are also being held locally under the initiative of the Ministry of Textiles and Jute. Eventually, the tax rates must be lowered for the entrepreneurs who take loans from commercial banks for the expansion of jute business. 

For reaching $100B export figure withing 2030 as per the report of BGMEA, Government must promote our cultural heritage, jute through action plans, studies, surveys, programs, projects, seminars, workshops and fairs to raise public awareness for the cultivation of more jute.

The shutdown of several jute mills has also been highlighted as a factor for the industry’s lag. The government cannot tolerate such losses permanently. Whatever the cause, it is in the national interest to increase jute product manufacturing and marketing. It is worth noting that the government has declared the National Jute Policy-2018, which prioritises the production of quality jute, ensuring fair prices for jute, diversifying jute goods and expanding the market for jute products. 

Jute diversification must be practiced throughout Bangladesh through every industry. The pricing issues must be mitigated as soon as possible. The packaging sector around our country must implement jute as an alternative approach of polythene. Jute products must improve existing quality throughout its diversified products.

BD biggest cotton apparel exporter to UK: Study

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RMG Bangladesh
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Bangladesh is the largest cotton-based apparel exporter to the United Kingdom, grabbing over 21 per cent of its market share in that particular category, according to a latest study report.

In 2021, Bangladesh exported cotton-based garment worth $1.95 billion having 21.9-per cent UK market share.

On the other hand, China’s market share was 10.2 per cent with $0.91-billion worth of exports.

Bangladesh is likely to earn $11 billion from ready-made garment (RMG) and $1.3 billion from non-RMG exports to the UK by 2030, reads the report.

Research and Policy Integration for Development (RAPID) chairman Dr MA Razzaque disclosed the statistics and projection at a discussion at the British high commissioner’s residence in Dhaka on Tuesday.

He presented the findings of the study done to determine best ways to boost, expand and promote exports from Bangladesh to the UK and help Bangladeshi exporters take advantage of the DCTS Scheme.

RAPID has identified four potential exportables-leather goods and footwear, agro and processed food, fish and shrimp, and light engineering products.

These four are among more than 100 non-apparel items as the most prominent products to unleash their export potential in the UK.

The UK has introduced its preferential trading scheme for developing countries, called DCTS, this year that marks its departure from the European Union’s Generalised System of Preference.

“Bangladesh is the second-largest exporter of overall apparel products to the UK and is the largest exporter in cotton apparel items,” said Mr Razzaque.

China’s share declined from 37 per cent in 2010 to 21 per cent in 2021, he added.

On the other hand, Bangladesh’s share doubled to 14 per cent during the same period. In cotton apparel, it has more than 21-per cent market share in the UK.

The study projected that Bangladesh’s apparel exports to the UK would reach $11 billion and non-RMG exports, now only $0.7 billion, reach $1.3 billion by 2030.

“But there is the potential for much higher non-RMG export growth in the UK that has a highly diversified imports worth $688.2 billion,” noted Mr Razzaque.

In fiscal year 2022-23, Bangladesh fetched $5.3 billion from goods exports to the UK while 90 per cent of the amount came from RMG items.

Its apparel export will reach $11 billion by 2030 under DCTS (Developing Countries Trading Scheme) of the UK as RMG export will continue to get duty-free access there.

Under the new scheme, according to Mr Razzaque, Bangladesh as an LDC enjoys duty-free market access through the DCTS Comprehensive Preferences.

Even after its graduation in 2026, the country will continue to enjoy the same LDC benefit for another three years until 2029, he noted.

Bangladesh will also get duty-free benefits on more than 85 per cent of its UK-bound product lines under DCTS Enhanced Preferences.

It also stands to benefit from more generous UK rules-of-origin requirements as the minimum value-addition requirement for LDCs has been reduced to 25 per cent from 30 per cent in half of the chapter headings (48 chapters) defined at HS two-digit level.

Speaking there, British high commissioner Sarah Cooke explained the DCTS, saying that it was about boosting trade and prosperity.

The retention of DCTS is also based on respect for human and labour rights in compliance with international conventions, including those on civil and political rights, anti-corruption, climate change and the environment.

Stakeholders and leaders from RMG, leather, fish and shrimp, among others, also spoke there.

The study identified constraints and challenges, including lack of knowledge and information about the UK market, lack of integration with the UK’s supply chain, certification and standard requirements, and image of Bangladesh as a producer of quality products.

It suggested ways forward, including removing anti-export bias and rationalisation of tariffs, deepening incentives for identified export sectors, globally recognised certifications and necessary testing facilities, improving productive capacity for non-RMG sectors.

munni_fe@yahoo.com

534 factories remediate all safety concerns

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RMG Bangladesh
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Of the 1,913 export-oriented ready-made garment (RMG) factories under the RMG Sustainability Council (RSC), a total of 534 units have remediated all the safety concerns – identified during initial inspections.

The RSC made the disclosure in a programme, held at a city hotel on Wednesday, while distributing letters of recognition (LoR) to 73 new RMG factories that successfully addressed all the non-compliances – found during initial inspections.

The RSC, formed in June 2020, is the successor of former Bangladesh Accord, now International Accord.

A RSC statement quoted its Managing Director Abdul Haque as saying, “In the RSC, we take a pragmatic, solution-based approach, without making any compromise to safety and standards, to find solutions to outstanding issues.”

“But the most important thing that drives us to play the role of catalyst is collaboration. The RMG sector’s success is the result of collaboration among all the stakeholders,” he noted.

The RSC conducts safety inspections and trainings as well as operates an independent occupational safety and health complaint mechanism – available to workers in the covered RMG factories.

Currently, it is covering 1,913 factories. On Wednesday, some 73 factories received LoR, taking the total number to 534, it added.

RSC Chief Safety Officer George Faller said, “The RMG industry has invested major resources in creating a safe industry.

It is now promoting awareness that continual efforts are needed to maintain those safety standards to ensure a more competitive business environment.”

Munni_fe@yahoo.com

Germany’s Puma collaborates with BMW M Motorsport

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RMG Bangladesh
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INSIGHTS

  • Puma and BMW M Motorsport have unveiled a lifestyle collaboration combining performance and style, drawing inspiration from the world-renowned BMW M Motorsport factory team.
  • The collection blends workwear and streetwear using durable Cordura fabrics and incorporates modernised workwear silhouettes with Puma and BMW M Motorsport graphics.

Puma and BMW M Motorsport have unveiled a new lifestyle collaboration, fuelled by performance and sitting at the intersection of workwear and streetwear. The collection embodies elite craftsmanship and team spirit, taking inspiration from BMW M Motorsport’s world-renowned factory team.

Utilising hard-wearing Cordura fabrics, the collection features modernised workwear silhouettes combined with graphic elements. These designs were jointly created by Puma and BMW M Motorsport, as stated in a press release issued by Puma.

The range is punctuated by a matching set of two-tone garments: the Nuwork Jacket and Nuwork Trousers. Both items come with authentic workwear details such as reinforced panels and utilitarian, accessible pocket layouts. A long-sleeved shirt and a graphic T-shirt add two essential silhouettes to the collection, each adorned with BMW M Motorsport “Service” graphics. Puma’s iconic cat logo is also featured on selected garments, accompanied by stitched labels bearing the BMW M Motorsport insignia.

news sources

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