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RMG: Branding Bangladesh following Japanese model

Marketing plays a significant role in familiarising particular product/service in domestic and international markets. Japan has attained enormous economic success by following some business models which an emerging economy like Bangladesh can do by promoting a sector and thus creating brand image. One concept is ‘Product-out’ which is launching of product in the market without considering customers’ need and demand. It focuses on needs of a company to put their products and services onto the market. Market-in concept, on the other hand, defines that the producers launch product in the market considering the customers’ need and demand. This concept includes a flexibility to respond to frequently changeable market needs, and innovative management of company. It is important to understand the two approaches. One might hear about ‘One Village One Product’ (OVOP) concept of Japan. It is related to ‘Product-Out’ concept. So this concept did not get popularity in many countries due to its product-oriented approaches. Though Japan tried its best to familiarise this concept in the developing world it did not work properly there. It did not work well in Bangladesh as well. Generally, marketing research for identifying customers’ need and demand is essential component of marketing. STP (Segmentation, Targeting and Positioning) , SWOT Analysis [Strength and Weakness (Internal Analysis ) Opportunity and Threat (External analysis)] and PEST analysis (Political, Economic, Social and Technical Environment) are also crucial to promoting any product in the market. Japan is now successfully implementing Market-in approach to promote product and services in the world market. Japan International Cooperation Agency (JICA) is in the centre to introduce this Market-in concept to promote local product of the developing countries through human resource development (HRD) programme. Business Development Services (BDS) from government and private sectors help Small and Medium Enterprises (SMEs) to develop their business. With a view to promoting local products in the world market, the role of Central and Local Government, Export Trade Supporting Agency, same sector association (chambers and trade association), producers and the company is indispensible. Timely policy formulation, financial and other non-financial support from central government and its due supervision to implement those are key to success for business. Support and cooperation from export supporting agency are as well important from the perspective of the government. To implement the government policy and support programme (financial and non-financial), the same sector association has to play a crucial role by offering necessary support such as dissemination of information to their members, developing human resource through training and workshop, setting up quality standard and support and cooperation to comply with standard. The main players of the business arena, the producers (i.e. SMEs), need to respond accordingly to compete with the competitors. In Japan, the prefectural government plays an extraordinary role in promoting the local industry. Beef and furniture from HIDA City of Gifu Prefecture are well known in the world due to unique role of promoting these sectors with the help of same sector associations. The Gifu prefectural government set up the standard of rearing the cattle and procedure of collecting beef from slaughtering house for creating unique brand image in order to position HIDA Beef in premier market segment. Japan Agricultural Cooperatives (JA) offers members input for production, facilities for packaging, transportation, and marketing of agricultural products, and provides financial services. It works under the umbrella of the government and protects interest of the farmers. In order to create unique brand image, JA helps beef producing enterprise to comply with the standard set up by the government. The prefectural government with the help of JA undertakes initiatives such as catering training to farmers, participation in international trade fair, holding event with famous chefs by demonstrating cooking before premier segment customers and holding event in upscale restaurant in developed countries like France and the UK. Branding initiative of the prefectural government created the premier brand image of HIDA Beef to beef lovers around the world. This is why one kilogram of premier category of HIDA beef costs Tk 5,000.00 (Taka five thousand only). Hida Woodworking Federation with the help of local government as well created the brand image of HIDA Furniture and positioned their brand in the premier segments. To create a unique brand image of the products various ways were followed by the government, export supporting agency and same sector association. They include setting up standard by the same sector association in line with guidelines set by government; creation of collective trade mark for banding; selection of qualified members for using collective trademarks; monitoring of selected companies’ performance (on whether they comply with the standard); and participation in the international trade fair/trade conference/business matchmaking/single country trade fair and local fair to create the brand image. Accordingly, the government formulates policy and guidelines. In addition, it provides financial and non-financial support to the export supporting agency and same sector associations to implement brand building initiative effectively. Bangladesh has not been yet able to create any brand image for any of its sector to promote the country as premier brand. But world-renowned brands use Bangladesh’s apparel sector as their supply source. Bangladesh is the world’s 2nd largest exporter of apparel products occupying 6.40 per cent of the global apparel pie. We export our apparel items on original equipment manufacturer (OEM) basis. This is why we cannot claim good price for our apparels from buyers. It has been obvious that our unit price of apparel products is decreasing even though our volume of export is increasing. Bangladesh will graduate from least developed country (LDC) status to middle income country by 2024. The preferential market access will expire in most of the developed countries by 2024 except the European Union (EU). Everything but Arms (EBA) scheme of the EU will expire in 2027. To keep momentum of growth of apparel products, we have to concentrate on creation of Brand Bangladesh.  This is high time for the country to take initiative to create ‘Brand Bangladesh’ for the apparel sector following Japan’s footsteps. Bangladesh Garment Manufacturers and Exporters Association (BGMEA) and Bangladesh Knitwear Manufacturers and Exporters Association (BKMEA), with the help of Export Promotion Bureau (EPB) and under the guidance from the Ministry of Commerce, can take the initiative to create the brand image. The two associations have adequate number of compliant enterprises which can produce premier high value apparel items to penetrate into the niche market. We have huge talents to materialise the initiative but the most important thing we need to do is to take an initiative to implement Brand Bangladesh. Hopefully with dynamic leadership of the two sector associations — BGMEA and BKMEA — the Brand Bangladesh Initiative will come into reality soon. Other prime export sectors such as leather and leather goods, jute and jute goods, fish and agro-processes sector can be brought in to implement the Brand Bangladesh Initiative. The Ministry of Commerce and Export Promotion Bureau (EPB) can play the lead role in formulating a roadmap of Brand Bangladesh. To ensure sustainable export growth in line with the Perspective Plan of Bangladesh (2010-2021), there is no other alternative to brand Bangladesh.

Tk 250cr RMG investment plan stuck in limbo

International Classic Composite Ltd (ICCL) has been facing troubles to invest Tk 250 crore, as the Dhaka’s development authority is not allowing the Bangladesh-Netherlands joint venture knitwear company to use its own land for factory expansion. The company has an export-oriented factory occupying half of the area of its 12-bigha land at Naojur in Gazipur. It has been trying to set up another knitwear factory using the rest of the land. In 2015, the company sought approval from the Rajdhani Unnayan Kartripakkha (Rajuk) to use the land for industrial purposes. The city’s development authority said the proposed land is an arable land under its Detailed Area Plan (DAP). As per Rajuk’s recommendation, the company then submitted an application to change the status of the land from farmland to an industrial one, said MA Muttaleeb (Khokan), managing director of ICCL. “But the Rajuk has been delaying to give approval. Now our Dutch investor is threatening to withdraw the investment from Bangladesh due to the delay in implementation of the project.” On November 27 this year, the commerce ministry came up to rescue the company and sent a letter to Rajuk with a request to allow ICCL to use the land. The Daily Star obtained a copy of the letter. “This is my own land and I want to expand my operations. Rajuk should assist me, but it has not been doing it,” said Khokan who has been exporting knitwear items worth more than $35 million a year employing nearly 5,000 workers. He also said if the proposed factory is set up, another some 5,000 workers could be employed and the export value will also increase. “I have a lot of work orders from the international buyers, so I want to expand my operations,” said Khokan who has been catering work orders for European brands Zara, Next and Bestseller. Earlier, the factory owners in Gazipur areas used to collect permissions to establish factory from local municipalities or Gazipur City Corporation. After the Rana Plaza building collapse in April 2013, it has been made mandatory to seek Rajuk’s approval for new factories in an effort to avoid such industrial disasters. Since then, the garment factory owners, especially in Gazipur, Ashulia, Savar and Tongi areas, have been complaining that they are facing troubles in obtaining permissions from Rajuk to setup new units. “Bangladesh Garment Manufacturers and Exporters Association received no written complaint in this regard so far, but verbally some owners have discussed about the issue. Thus, no meeting with Rajuk was held in this regard,” said Rubana Huq, president of BGMEA. “Our suggestion is the revised DAP must be approved as soon as possible to avoid confusion.” On the other hand, Sultan Ahmed, chairman of Rajuk, said if any factory owner submits the documents following the revised strategies of land use, mapping and design, they will get it easily.  “We will take action if there is such specific complaint with the Rajuk,” Ahmed told The Daily Star by phone. But, nobody needs to go through the backdoor or paying bribes to any official of the Rajuk, he said adding, “Anybody can come to the me if he wants. I will solve his problem. I will suggest please come to me I can solve the problems.” Of the total number of garment and textile factories in Bangladesh, nearly 60 percent are located at Gazipur, Ashulia, Maona, Bhaluka, Savar, Tongi and Mirpur areas. The factory owners chose the high land of these areas when almost all units had gone under water due to massive flood in 1988.  So, these areas have turned into metropolis as the owners built factories and houses for millions of workers.

Textile millers seek PM’s help to check bond facility misuse

Textile millers have sought the prime minister’s intervention to save the country’s primary textile sector by preventing misuse of bonded warehouse facility and import of yarns and fabrics through missdeclaration by a section of businesses. The Bangladesh Textile Mills Association in separate letters to prime minister Sheikh Hasina and textiles and jute minister Golam Dastagir Gazi made the demand. The BTMA said that the local textile mills were in dire straits for last few years due to price hike of gas, import of fabrics through missdeclaration and misuse of bonded warehouse facility. In the letters, BTMA president Mohammad Ali Khokon, however, thanked the National Board of Revenue and law enforcement agencies as they started drives to stop misuse of bonded warehouse facility by businesses. The association thanked the prime minister for providing various policy supports to the textile sector and demanded constant drives against the people who are selling yarn and fabrics in the local market by misusing bonded warehouse facility. The trade body requested the textiles minister to issue a demi official letter to the finance minister so that the drives against misuse of bonded warehouse facility continue. According to the letter, the BTMA member mills invested more than $7 billion in the textile sector but a good number of mills might turn into sick units due to misuse of bonded warehouse facility and import of yarns and fabrics through missdeclaration by a section of businesses. The local market should be freed from smuggled yarns and fabrics for the survival of the country’s textile industry, otherwise the country’s economic growth would be hampered as the primary textile mills contribute significantly to the rise in the export of readymade garment products and meet the essential needs of common people, it said. Citing the NBR data, the BTMA said that customs bond commissionerate conducted a total of 223 drives in January-October this year and seized 85 trucks and covered vans laden with fabrics and yarns for misusing bonded warehouse facility. In the period, the NBR identified revenue evasion worth Tk 256 crore by misusing of bonded warehouse facility and cancelled 326 bond licences, BTMA officials said. Earlier, textile manufacturers told the media that they were losing business worth more than $6 billion annually in the domestic market due to smuggling of yarn and fabrics into the country and misuse of bonded warehouse facility, industry people said. They said that the size of the domestic market of fabrics was 7 to 8 billion metres worth $11-$12 billion. Of which, the local producers meet demand for only 3 to 4 billion metres of fabrics worth nearly $6 billion and the rest of the demand was met by smuggled fabrics and fabrics imported under the bonded warehouse facility.

Garment exporters demand 5pc cash incentive against dollars

The finance ministry will send four officials to India, Thailand, Vietnam and Indonesia to assess the feasibility of the demand made by the country’s readymade garments exporters for five per cent cash incentive against dollars they earn. Finance ministry officials said that the officials, each of them whom would visit one country, were mainly tasked with assessing the measures taken by India, Thailand, Vietnam and Indonesia in providing incentives to their respective apparel sectors. The officials, who belonged to the ranks of joint secretaries, are expected to leave the capital this week and will place their findings within a week after returning back to the country, said the ministry officials. On Sunday, Bangladesh Garments Manufacturers and Exporters Association president Rubana Huq placed the demand for cash incentives against dollars at a meeting with finance minister AHM Mustafa Kamal against the backdrop of falling export incomes for the last four consecutive months. Commerce minister Tipu Munshi, who is a former president of BGMEA, was present at the meeting. The decline in export income in the July-November period of FY20 compared to $15.77 billion from $17.07 billion in the same period of FY19 has been attributed to the negative performance of the RMG sector, which accounts for more than 80 per cent of the country’s annual export earnings. Industry experts blamed the fall in demand in the eurozone, the country’s main market for RMG products, and a slump in business competiveness of the sector for its sorry state. Vietnam has matched Bangladesh at the second position as a leading international apparel exporter in terms of export value after Bangladesh lost its global market share in apparel exports by 0.1 percentage point to 6.4 per cent. According to the World Trade Statistical Review 2019 recently released by the World Trade Organisation (WTO), Bangladesh grabbed $32 billion in export earnings in 2018, which amounted to $29 billion in 2017. On the other hand, Vietnam also grabbed $32 billion in 2018, which was $27 billion in the previous year when the total global apparel export market was worth $421 billion. China still remains the top exporter of apparel products with earnings worth $158 billion. India’s market share has come down to 3.3 per cent from 4.1 per cent.

Apparel items continue to become cheaper

The prices of Bangladeshi made apparel items continued to fall since the Rana Plaza building collapse in April 2013 although the prices of cotton, the main raw material for fabrics, increased during the time to some extent. In 2013 a dozen of Bangladesh-manufactured cotton trousers sold for $62.26. In 2017 the same quantity went for $54.29 per dozen, a 12.80 percent fall in five years, according to a findings by “Mark Anner: Binding Power, the Sourcing Squeeze, Workers’ Rights and Building Safety in Bangladesh since Rana Plaza”. However, cotton was sold at 90.42 cents per pound in 2013 and the price of the white fibre went down to 83.09 in 2014 and 70.41 cents in 2015. But from 2016 the price of cotton started going up again and it was sold at 74.41 cents. In 2017, per pound of cotton sold for 85.99 cents, according to the findings. Although the prices of cotton increased during this time, the prices of Bangladeshi made garment items rather went down as the international retailers did not pay a fair price to local manufacturers and exporters. In case of Bangladesh cotton prices matter a lot. The cotton fibered garment production in Bangladesh is still high as local spinners did not start production of man-made fibres or viscose fibre at a massive scale. Of the total garment export from Bangladesh, nearly 90 percent are made from cotton fibres. On the other hand, other countries produce 50 percent of garment from cotton fibre and man-made fibres, according to industry insiders. Prices have fallen by about 3.64 percent to the EU and almost 7 percent to the US over the last four years, said Rubana Huq, president of the Bangladesh Garment Manufacturers and Exporters Association (BGMEA), the garment makers’ platform. Decline of price can be associated with the constant price pressure from brands and retailers owing to the volatility of global consumption. “At the same time, as an industry, we too have been over aggressive about price quotes in order to secure business. It’s natural for buyers to take advantage of that.” “At our end, we must end over expansion leading to overcapacity. At the buyers’ end, they must kindly consider us worthy of receiving premium price advantage just because we are now the most compliant supply hub of the world with regard to compliance and of course, environmental sustainability.” A clear proof lies in the number of green factories in Bangladesh exceeding 100, which was not prescribed. “Thus, with green factories, we must get green prices at the same time,” the BGMEA president also said. Over the past four years, value addition of the industry has gone down by 1.61 percent though apparel export has increased from $28.10 billion to $34.13 billion. This means, growth is happening in physical term only, but the value added per piece of garment produced has rather declined over the years. The cost of production of apparel during 2014-2018 has increased by 30 percent. Furthermore, minimum wage of the garment workers has increased by 51 percent since December last year. In a market economy, an increase in production cost without reciprocity in efficiency or value addition would either result in less demand or cheaper price, she said. The per unit prices fell 2.12 percent in fiscal 2016-17 compared with the previous year and it experienced another fall of 4.07 percent in fiscal 2017-18, according to BGMEA data. Ahsan H Mansur, executive director of the Policy Research Institute, said Bangladesh has little to do if the international retailers and brands do not want to pay higher prices for garment items as they are buyers. “However, we have to move up to the value chain of the garment business for better prices,” Mansur told The Daily Star by phone.  

রফতানি আয়ে বড় ধস

অর্থবছরের পঞ্চম মাসে এসেও হোঁচট খেল পণ্য রফতানি আয়। ২০১৯-২০ অর্থবছরের প্রথম পাঁচ মাসে (জুলাই-নবেম্বর) ১ হাজার ৫৭৭ কোটি ৭০ লাখ ৭ হাজার ডলারের পণ্য রফতানি হয়েছে। এই আয় গত অর্থবছরের একই সময়ের চেয়ে ৭ দশমিক ৫৯ শতাংশ কম। লক্ষ্যমাত্রার চেয়ে কমেছে ১২ দশমিক ৫৯ শতাংশ । রফতানি উন্নয়ন ব্যুরো (ইপিবি) বৃহস্পতিবার পণ্য রফতানি আয়ের যে হালনাগাদ তথ্য প্রকাশ করেছে তাতে দেখা যায়, নবেম্বর মাসে প্রবৃদ্ধি ও লক্ষ্যমাত্রা স্পর্শ করতে পারেনি দেশের তৈরি পোশাক খাত। চলতি অর্থবছরের পাঁচ মাসে ১ হাজার ৩০৮ কোটি ৮৬ লাখ ডলারের পোশাক রফতানি হয়েছে। এই আয় গত অর্থবছরের একই সময়ের চেয়ে ৭ দশমিক ৭৪ শতাংশ কম। একইসঙ্গে লক্ষ্যমাত্রার তুলনায় আয় কমেছে ১৩ দশমিক ৬৩ শতাংশ। এদিকে একক মাস হিসেবে নবেম্বরে রফতানি আয় অর্জিত হয়েছে ৩০৫ কোটি ৫৮ লাখ টাকা।

ইপিবি’র প্রতিবেদনে দেখা যায়, চলতি ২০১৯-২০ অর্থবছরে সব ধরনের পণ্য রফতানিতে বৈদেশিক মুদ্রার লক্ষ্যমাত্রা ধরা হয়েছে ৪ হাজার ৫৫০ কোটি মার্কিন ডলার। ২০১৮-১৯ অর্থবছর শেষে রফতানি আয় অর্জিত হয়েছে ৪ হাজার ৫৩ কোটি ৫০ লাখ ৪ হাজার ডলার। চলতি অর্থবছর প্রথম পাঁচ মাসে (জুলাই-নবেম্বর) রফতানির আয়ের লক্ষ্যমাত্রা ছিল ১ হাজার ৮০৫ কোটি ডলার। এই পাঁচ মাসে রফতানি আয় এসেছে ১ হাজার ৫৭৭ কোটি ৭০ লাখ ৭ হাজার মার্কিন ডলার। যা লক্ষ্যমাত্রার তুলনায় ১২ দশমিক ৫৯ শতাংশ কম। ২০১৮-১৯ অর্থবছরের জুলাই-নবেম্বর সময়ে রফতানি আয় অর্জিত হয়েছিল ১ হাজার ৭০৭ কোটি ৭০ লাখ ডলার। সে হিসাবে রফতানি আয়ে প্রবৃদ্ধি কমেছে ৭ দশমিক ৫৯ শতাংশ।

জানা যায়, দেশের রফতানি আয়ের প্রায় ৮৫ শতাংশ আসে তৈরি পোশাক খাত থেকে। এই খাত থেকে ২০১৮-১৯ অর্থবছরে রফতানি আয় এসেছিল ৩ হাজার ৪১৩ কোটি ৩২ লাখ ডলার। ২০১৯-২০ অর্থবছরের জুলাই-নবেম্বর সময়ে তৈরি পোশাক খাতে পণ্য রফতানি থেকে আয় অর্জিত হয়েছে ১ হাজার ৩০৮ কোটি ৮৬ লাখ ৯ হাজার ডলার। আগের অর্থবছরের একই সময়ে আয় এসেছিল ১ হাজার ৪৬২ কোটি ১৮ লাখ ডলার। সে হিসেবে এ খাতে প্রবৃদ্ধি কমেছে ৭ দশমিক ৭৪ শতাংশ। প্রবৃদ্ধি কমার পাশাপাশি লক্ষ্যমাত্রা পূরণ করতে পারেনি তৈরি পোশাক খাত। লক্ষ্যমাত্রা কমেছে ১৩ দশমিক ৬২ শতাংশ। পরিসংখ্যানে দেখা যায়, গত পাঁচ মাসে নিট পোশাক রফতানি থেকে আয় এসেছে ৬৮০ কোটি ৯৬ লাখ ডলার। যা আগের বছরের একই সময়ের ৬ দশমিক ৭৯ শতাংশ কম। একইসঙ্গে লক্ষ্যমাত্রা কমেছে ৮ দশমিক ৯৪ শতাংশ। অন্যদিকে ওভেন পোশাক রফতানি করে আয় হয়েছে ৬২৭ কোটি ৯০ লাখ ডলার। যা ২০১৮-১৯ অর্থবছরের একই সময়ের তুলনায় ৮ দশমিক ৭৪ শতাংশ কম। পাশাপাশি ১৮ দশমিক ২০ শতাংশ লক্ষ্যমাত্রা কমেছে ওভেনে।

জানতে চাইলে তৈরি পোশাক শিল্প মালিকদের সংগঠন বিজিএমইএ সভাপতি রুবানা হক বলেন, বর্তমানে পোশাক শিল্পকে স্থানীয় ও আন্তর্জাতিক পর্যায়ে বিভিন্ন প্রতিকূলতা মোকাবেলা করে এগিয়ে যেতে হচ্ছে। আমরা এখন শতভাগ কমপ্লায়েন্স কারখানার দিকে হাঁটছি। কিন্তু এ খাতের কিছু সমস্যা বড় আকার ধারণ করছে। তিনি বলেন, ইউরোপের বাজারসহ অন্যান্য দেশের ক্রেতা এবং পণ্যের মূল্য ক্রমাগতভাবে হ্রাস পাচ্ছে। মজুরি, জ্বালানি, পরিবহন ও অন্যান্য আনুষঙ্গিক ব্যয় বৃদ্ধি পেয়েছে। মজুরি বৃদ্ধির ফলে ব্যবসা পরিচালনার ব্যয় ১৭ দশমিক ১১ ভাগ বেড়েছে। এছাড়া প্রতিযোগী দেশের সঙ্গে অস্তিত্ব এবং আমাদের সক্ষমতা টিকিয়ে রাখা এখন কষ্টসাধ্য হয়ে পড়েছে। এজন্য রফতানি আয় সামান্য বাড়বে আবার কমবে। বছর শেষে লক্ষ্যমাত্রা ঠিকই পূরণ করা সম্ভব বলে মনে করেন তিনি।

ইপিবির প্রতিবেদন অনুযায়ী, ২০১৯-২০ অর্থবছরের জুলাই-নবেম্বর সময়ে পাট ও পাটজাত পণ্যের রফতানি আয়ের প্রবৃদ্ধি ১৫ দশমিক ১৬ শতাংশ ও লক্ষ্যমাত্রা ২৩ দশমিক ৮৩ শতাংশ বেড়েছে। এ সময়ে এ খাত থেকে আয় এসেছে ৪০ কোটি ৪৭ লাখ ডলার। চলতি অর্থবছরের পাঁচ মাসে ১০ দশমিক ৩ শতাংশ কম প্রবৃদ্ধি অর্জিত হয়েছে চামড়াজাত পণ্য রফতানিতে। এ খাত থেকে আয় এসেছে ৩৯ কোটি ১০ লাখ ডলার। লক্ষ্যমাত্রার তুলনায় রফতানি আয় কমেছে ৯ দশমিক ৮ শতাংশ। গত অর্থবছর জুড়েও চামড়াজাত পণ্য রফতানিতে আয় ও লক্ষ্যমাত্রা অর্জিত হয়নি। এদিকে গত পাঁচ মাসে প্লাস্টিক পণ্যে প্রবৃদ্ধি বেড়েছে শূন্য দশমিক ২৯ শতাংশ। এ সময়ে আয় হয়েছে ৪ কোটি ৮৮ লাখ ডলার, যা লক্ষ্যমাত্রার তুলনায় ১৭ দশমিক ৮৫ শতাংশ কম। গত পাঁচ মাসে হোম টেক্সটাইল খাতে প্রবৃদ্ধি ও লক্ষ্যমাত্রা দুটোই কমেছে। এ সময় আয় এসেছে ২৯ কোটি ৮৬ লাখ ডলার। ২০১৯-২০ অর্থবছরের জুলাই-নবেম্বর মাস শেষে কৃষি পণ্য রফতানি আয়ের লক্ষ্যমাত্রা বাড়লেও প্রবৃদ্ধি অর্জিত হয়নি। এ খাত থেকে আয় এসেছে ৪৪ কোটি ৬৩ লাখ ডলার। লক্ষ্যমাত্রার তুলনায় রফতানি আয় বেড়েছে শূন্য দশমিক ৪৫ শতাংশ। অন্যদিকে আগের অর্থবছরের তুলনায় প্রবৃদ্ধি কমেছে ২ দশমিক ৬৯ শতাংশ।

Africa apparel sector takes steps towards sustainability

African manufacturers are trying to integrate sustainability into their textile and fashion supply chains as retailers demand compliance with increasingly high standards. But to do so, they require assistance from international organisations to implement change. “Sustainability is the future, and we’re aware of that,” explains Nadia Rhaouti, head of the Textile, Clothing and Leather Department at the Moroccan Investment and Trade Agency (AMDIE).  The Moroccan government is providing incentives for companies to be sustainably certified following an announcement this year by Spain’s Inditex that it would implement sustainability targets by 2025.   As Moroccan manufacturers are key suppliers to this brand, “we need to follow,” says Rhaouti, speaking on the sidelines of the Destination Africa exhibition earlier this month in Cairo, Egypt, “but companies need help as certification is expensive.”   It is not the first such initiative. In June last year 94 fashion brands, accounting for 12.5% of the global market, including Lacoste, Tommy Hilfger, Adidas and Esprit, signed a Circular Fashion System Commitment to improve recyclability, improve collection of used garments, and to use pre- and post-consumer recycled textiles.  The Geneva-based International Trade Centre (ITC), through its Global Textiles and Clothing (GTEX) programme, has been seeking to help outsourcing countries improve their export competitiveness as a result, notably in Egypt, Morocco, Tunisia and Madagascar, where it is working with manufacturers to improve sustainability.  Global brands have implemented environmental priority standards for North Africa’s largest garment producers, Morocco, Tunisia and Egypt, notes Matthias Knappe, programme manager for the fibres, textiles and clothing sector at the ITC. “If companies do not comply, they are not a supplier anymore,” he explains.

Brand requirements 

In Tunisia and Morocco, Hennes & Mauritz (H&M) has set a 2020 target to use 100% sustainably sourced cotton, and by 2030, 100% recycled or sustainably sourced materials. In Egypt, Tunisia and Morocco, Hugo Boss, Gap, PVH and Levi’s have set a Zero Discharge of Hazardous Chemicals (ZDHC) target by 1 January 2020. PVH is to also use 100% more sustainably sourced cotton through the Better Cotton Initiative by 2020. And Gap requires all cotton to be sustainably sourced by 2021, according to Knappe.  In Egypt, Hugo Boss products must use 50% sustainable cotton by 2020, and 80% by 2025, and all Gap cotton will be sustainably sourced by 2021 in Egypt, Tunisia and Jordan. The VF Corporation (owner of the Lee and Wrangler brands) has a longer timeframe, to 2025, for all cotton not from Australia or the US to be grown under a sustainability scheme; for outdoor apparel to be 100% PFC-free, and 50% of its nylon and polyester to come from recycled materials, according to the International Trade Centre.  Incremental changes in resource efficient and cleaner production are already taking place in various African sourcing countries. In Madagascar, clothing and textile manufacturers have switched from using wood burners to generate heat to steel gas boilers, while one company is pressing all cardboard into bricks for staff and locals to use for cooking, instead of them using firewood and contributing to deforestation, says Knappe. In Tunisia and Morocco, factories are recycling sludge and improving waste management.  In Egypt, the ITC is to work with companies to improve sustainability. Some 65 have applied over the past two months, but there is funding for only 35 companies, to be announced later this year, Knappe adds.

Gradual shift 

The longer timeframes set by retailers for environmental change are welcomed by the industry. “Puma is not saying do so now, but gradually and giving suggestions,” says Mo Zakir, chairman and CEO of Three Stars Fashion Group, the eleventh largest garment exporter in Egypt, producing 35,000 to 45,000 synthetic garments a day for brands such as Puma and Quiksilver.   “We are asked about sustainability – recycled polyester and paper hangers. The buyer of Walmart wants recycled fabric and others are asking. We have changed all the lights at the factory; but to change the whole infrastructure, we cannot afford that alone. Egypt is not fully ready for take-off of sustainability, yet but we will soon.”  Egyptian garment exports were worth US$1.6bn last year, according to the Textiles, Apparel and Home Textiles Export Council (TEC) of Egypt, the majority heading to the US and Europe.   There is a heightened sense of needing to comply with brands’ sustainability commitments to remain suppliers. “If we don’t upgrade the industry, we won’t have a future. We need to use to the max the help being offered by the UN, ITC and others,” says Magdy Tolba, the chairman of the TEC.

Developing the cotton sector 

In Egypt, the United Nations Industry Development Organisation (UNIDO) is working to develop the cotton sector as a way of bolstering sustainability and have a significant portion of the country’s cotton output certified by the Better Cotton Initiative (BCI).  Egypt has GMO-free high quality cotton production and a vertically integrated industry from raw material to finished product. And Piera Francesca Solinas, a partnership and private sector expert at UNIDO, says such certification could enable Egyptian cotton exporters to better target retailers that are selling luxury items like high-quality Egyptian cotton to younger consumers.   These buyers are increasingly important, with under 38-year-olds accounting for 33% of luxury clothing purchases globally in 2018, according to Solinas.   It is a lesson that can be applied to other African cotton producers, such as Burkina Faso, Benin, Chad and Mali. “Twenty retailers are intending to come and be part of projects; we are moving in the right direction, as finished cotton has a lot of value added,” Tolba says.  UNIDO is working with the cotton industry and the private sector, including Germany’s Hugo Boss and the UK’s John Lewis, to develop a traceable and transparent supply chain that could run into Africa.  Its two-year training programmes have partnered with T&C Garments, a major Egyptian denim jeans manufacturer and exporter, and Italian-Egyptian companies Filmar Network and the Albini Group, says Solinas, to improve the sustainability of their production.  The UN agency is also running a ‘Re.jeaneration’ project to “try and steer the sector to circularity and create synergies,” says Sara Berlese, programme officer at the UNIDO regional office in Cairo. “Large brands are already in Egypt, so why not turn denim scraps into high quality fibre? Egypt has vertical production, so recycling can be used in the whole chain.”  The industry itself has noticed demand for organic cotton. Samir Riad, general director of clothing manufacturer Riad Group, in Cairo, says his company got the Global Organic Textile Standard (GOTS), the Organic Content Standard 100, and WRAP certification this year. “Some buyers only want organic,” he says, adding such production only adds about 3% to 5% more per item to costs than conventional cotton.  Other firms are planning to produce recycled fabrics at their primary factories in Asia and then ship to African producers, such as Sri Lanka’s Hela Clothing, from Colombo to its factory in Kenya. “Buyers are driven by sustainability more than technology,” says Nalin Thilakarathne, Hela Clothing group deputy general manager for sourcing and supply chains.  A further challenge for certain African manufacturers to be sustainable is that low cost labour enables them to be competitive for sourcing, yet local production of fabrics and textiles is often lacking, or are costly compared to importing from China.   “It is a choice between sustainability or reducing poverty. Unfortunately, we have to import raw materials from China,” says Maryse Mbonumutwa Gallagher, director of Belgium-based clothing company Pink Mango, which has a padded jacket factory in Rwanda.

Govt increases fund for RMG remediation project

The government has increased allocation for its remediation coordination cell project to Tk 23 crore from Tk 8.84 crore to implement corrected action plan in the readymade garment factories. Labour ministry officials said that the Planning Commission had recently approved the corrected detailed project proposal of the RCC, increasing its tenure for two more years. They said that the government formed the RCC in May last year for one year to monitor the remediation work in RMG factories inspected under the government initiative supported by the International Labour Organisation. The government also allocated Tk 8.84 crore for conducting remediation work through appointing a consulting farm but the Department of Inspection for Factories and Establishments failed to make any remarkable progress in remediation on time. So, the government has extended the time frame of the RCC project for two more years (up to June, 2021) and increased allocation to Tk 23 crore. ‘As per the corrected DPP, we have already appointed 60 engineers through a consulting farm and they started their work from December 1,’ DIFE inspector general Shib Nath Roy told New Age on Tuesday. He said the ministry nominated a consulting farm namely LR International through an open tender in November and the farm provided 60 engineers (20 electrical, 20 fire and 20 structural) to the RCC. Saleh Uddin, project director of the RCC, said that they had appointed engineers for 20 months and they would start work shortly. The engineers would look into the remediation work in 694 active factories inspected under national initiative and the units handed over by western buyers’ platforms Alliance and Accord, he said. Following the Rana Plaza building collapse in April, 2013 that killed more than 1,100 people, mostly garment workers, a total of 3,780 garment factories were assessed under three initiatives — European retailers’ platform Accord on Fire and Building Safety in Bangladesh, North American buyers’ platform Alliance for Bangladesh Worker Safety and the government-led and ILO-supported national initiative. Out of the 3,780 garment factories, 1,549 were inspected under the national initiative. Of the units, 573 were closed down, 79 were relocated and 130 units were shifted to the Accord and Alliance lists. The Alliance left Bangladesh in 2018 with almost 100 per cent remediation in its inspected factories. Nearly 700 RMG factories inspected and remediated by the Alliance would also be monitored by the RCC. The Accord is still in operation in the country as court extended its tenure and the platform completed 90 per cent remediation in its inspected factories. More than 200 factories which were handed over by the initiative to the RCC and faced business relation termination would also be monitored by the cell.

58 new RMG units set up in Jan-Oct 2019

The entrepreneurs have made fresh investment to set up 58 new garment factories since January to October this year while 60 units faced shutdown, according to BGMEA information. Industry insiders said the new ones are coming up with safety compliance and modern, green technology while the small and non-compliant ones are failing to sustain in the highly competitive market. Of the new units, 43 per cent have been set up by fresh entrepreneurs and the rest by the ones who are already in the business for a long period of time, according to Bangladesh Garment Manufacturers and Exporters Association (BGMEA). According to BGMEA, the entrepreneurs set up 374 new units in last four years (at an average of 93 units per year) while 332 units faced closure (at an average of 83 units per year). Some 29,594 workers have lost their jobs due to the closure of the 60 units while the new units created employment for 51,359 people. According to the trade body, factories having 5-100 machines are categorized as small, 101-200 medium and factories having more than 200 machines are large ones. Some 29,999 units of machines for manufacturing knit, woven and sweater items have been imported and installed in the new units, BGMEA data showed. “All the new units have not gone for full production,” said BGMEA president Dr Rubana Huq. She said 33 new factories are owned by the existing entrepreneurs and the rest are owned by the new entrepreneurs who were not in the readymade garment (RMG) business previously. Out of these new factories, knitwear are 13, woven 14, sweater eight and mixed items 23. The new units have added a cumulative production capacity of 354.45 million dozens of pieces per year. “We are in the garment business for last 18 years. Our experience and knowledge is our strength to start a new green venture namely Snowtex Sportswear Ltd,” said SM Khaled, managing director of the company that has three more garment units. They have invested US$ 50 million in setting up the new factory, which started last month production of value added sportswear and outerwear along with bottoms, he added. The 80-line factory created employment for some 8,000 people with the annual export target of US$ 100 million, he said. Total export of the four units would reach US$ 250 million with a total workforce of 18,000 people and 180 lines production capacity, he noted. It was easy 20 years back to start garment business only with few machines which is not possible now, he said. “New venture needs more investments, modern technology, enhanced efficiency, productivity, compliance and environment-friendly measures to be sustainable and competitive in the global supply chain,” he noted. Nasir Uddin, a fresh entrepreneur in the RMG trade and chairman of Yakub Fashion Ltd., said he has taken the risk of setting up a small unit with 85 machines that created employment for more than 200 workers. The factory started production since July and mostly does sub-contracting, he added. Another owner of a new sweater factory located at Savar, however, partially differ with Mr. Khaled, saying that there are buyers who do not require compliance. The factory, which is yet to go for full production, has invested Tk 120 million in the sweater unit and is getting work orders through buying houses, the owner said. Responding to a question about the closed units, Ms. Huq attributed financial insolvency of the owners for shutting down their units. “Most of them were small and medium enterprises and they failed to maintain compliance strictly and pay their workers under the new wage structure,” she said, apprehending that many more factories might face closure in future. When asked, Dr Khondaker Golam Moazzem, additional research director of Center for Policy Dialogue, termed the closure of factories and opening the new ones as the natural trend of business. He, however, suggested identifying the reasons behind the closure and taking necessary measures in this regard. He also stressed the need for government policy supports like providing incentive to encourage fresh investments in value added and diversified products manufacturing, considering the overall global scenario that included requirement of compliance standards, decline in global demand for apparel items and apparel prices. The BGMEA presently has around 4,500 member factories. Around 40 per cent of BGMEA member factories are knitwear and sweater manufacturers, and the rest 60 per cent are woven garment manufacturers, according to the trade body. Its member factories account for 100 per cent woven garment exports of the country and more than 95 per cent of sweater exports, while around half of the light knitwear exports are made by them. The country earned $ 34.13 billion from exports of knit and woven items in the last fiscal year, according to official data. RMG exports, however, witnessed a negative growth of 6.67 per cent to $ 10.57 billion during the July-October period of the current fiscal year (FY 2019-20). Bangladesh fetched $ 11.33 billion during the first four months of FY 2018-19 through exporting apparel items, according to data.

১০ মাসে বন্ধ ৬০ পোশাক কারখানা

নতুন মজুরি কাঠামো বাস্তবায়ন, ক্রয়াদেশ সংকট, কারখানার ত্রুটি সংশোধন, সর্বোপরি আর্থিক অসচ্ছলতা—এসব কারণে চলতি বছর প্রায় ৬০টি পোশাক কারখানা বন্ধ হয়েছে। একই সময়ে কার্যক্রম শুরু করেছে, এমন পোশাক কারখানার সংখ্যা ৫৮। এসব তথ্য পোশাক শিল্প মালিকদের সংগঠন বাংলাদেশ গার্মেন্ট ম্যানুফ্যাকচারার্স অ্যান্ড এক্সপোর্টার্স অ্যাসোসিয়েশনের (বিজিএমইএ)।

জানা গেছে, চলতি বছরের জানুয়ারি থেকে নভেম্বর পর্যন্ত প্রায় ৬০টি পোশাক কারখানা বন্ধ হয়েছে। বিজিএমইএর সদস্য এসব কারখানায় কাজ করতেন ২৯ হাজার ৫৯৪ জন শ্রমিক, যারা চাকরিচ্যুত হয়েছেন। অন্যদিকে বিজিএমইএর সদস্যপদের তথ্যে পাওয়া গেছে নতুন ৫৮টি কারখানার নাম। এসব কারখানা পূর্ণ সক্রিয় হলে কর্মসংস্থান হবে ৫১ হাজার ৩৫৯ শ্রমিকের। নতুন সদস্য হওয়া কারখানার মধ্যে বিদ্যমান পোশাক কারখানা মালিক আছেন ৩৩ জন। আর নতুন কারখানার মালিক ২৫ জন।

জানতে চাইলে বিজিএমইএ সভাপতি ড. রুবানা হক বণিক বার্তাকে বলেন, যে নতুন কারখানাগুলো হয়েছে, সেগুলো নতুন এবং পুরনো উদ্যোক্তা মিলিয়ে। তারা মোটামুটিভাবে কেউই দেড় থেকে দুই বছরের আগে উৎপাদনে আসতে পারবে না। কারণ এগুলোর নতুন ভবন সবে নির্মাণ করা হচ্ছে। আমাদের কাছ থেকে প্রভিশনাল মেম্বারশিপ না নিলে তারা বিভিন্ন লাইসেন্স পান না, এ কারণে প্রভিশনাল মেম্বারশিপ দিতে হচ্ছে। কাজেই নতুন কারখানা হলেও যে শ্রমিকরা চাকরি হারিয়েছেন, তাদের জন্য এ কারখানাগুলো কোনো প্রভাব ফেলবে না।

জানা গেছে, দেশের শিল্প অধ্যুষিত এলাকাগুলোয় ত্রুটি সংশোধনে ব্যর্থতায় ক্রয়াদেশ পাচ্ছে না অনেক কারখানা। পণ্যের কাঙ্ক্ষিত মূল্য না পাওয়ার কারণেও ক্রয়াদেশ নিতে পারছে না কেউ কেউ। ফলে বাধ্য হয়ে ব্যবসা থেকে সরে যেতে হচ্ছে এসব কারখানাকে। বড় প্রতিষ্ঠানগুলোরও অনেকে ব্যয়সংকোচনে উৎপাদন ইউনিট কমিয়ে আনছে। পোশাক খাতে এ ঘটনা বেশি ঘটলেও কারখানা বন্ধ হচ্ছে কম-বেশি অন্য খাতেও। স্বরাষ্ট্র মন্ত্রণালয়ের তথ্যমতে, গত বছরের নভেম্বর থেকে চলতি বছরের আগস্ট পর্যন্ত বিভিন্ন খাতের ২০৯টি কারখানা বন্ধ হয়েছে।

পোশাক শিল্পসংশ্লিষ্টরা বলেছেন, সামগ্রিকভাবে কারখানাগুলোয় ক্রয়াদেশ অনেক কম। এখানে বৈশ্বিক চাহিদা কমার বিষয়টি যেমন আছে, একইভাবে আছে বড় কারখানাগুলোর সক্ষমতা বাড়ার বিষয়টিও। ক্রেতারা ক্রয়াদেশের ক্ষেত্রে সবসময় বড় কারখানাকেই অগ্রাধিকার দেয়। বড়রা মূল্য কমিয়েও ক্রয়াদেশ নিচ্ছে। এতে সমস্যায় পড়ছে অপেক্ষাকৃত কম সক্ষমতার কারখানাগুলো।

শিল্পোদ্যোক্তাদের দাবি, ব্যয় যেভাবে বাড়ছে, এর সঙ্গে খাপ খাওয়ানো কঠিন হয়ে যাচ্ছে। এ প্রেক্ষাপটে পণ্যের মূল্য না বেড়ে বরং কমেছে। অনেকেই আর ভার বহন করতে পারছেন না। ফলে তারা দায় এড়ানোর পথে হাঁটছেন। কারখানা বন্ধ করাকেই এক্ষেত্রে বেছে নিচ্ছেন কম সক্ষমতার উদ্যোক্তারা। বন্ধ হচ্ছে বিভিন্ন শিল্প অঞ্চলের কারখানা।

দেশের শিল্প অধ্যুষিত পাঁচ এলাকা আশুলিয়া, গাজীপুর, চট্টগ্রাম, নারায়ণগঞ্জ ও ময়মনসিংহে শিল্প-কারখানা আছে সাত হাজারের কিছু বেশি। এসব কারখানার শ্রমিক সংখ্যা ২৮ লাখের মতো। বস্ত্র ও পোশাক খাতের কারখানার পাশাপাশি পাদুকা, আসবাবসহ সব ধরনের পণ্য প্রস্তুত হয় এসব শিল্প-কারখানায়।

স্বরাষ্ট্র মন্ত্রণালয়ের অধীন একটি সংস্থার ঊর্ধ্বতন এক কর্মকর্তা বলেন, চলতি বছর অনেক কারখানা বন্ধ হয়েছে। এর মধ্যে অধিকাংশই বস্ত্র ও পোশাক খাতের। আবার সচল থাকলেও অনেক কারখানা শ্রমিক কমিয়েছে। এর অন্যতম কারণ কাজ না থাকা।

ড. রুবানা হক বলেন, শিল্পের সামগ্রিক স্বাস্থ্য অনুকূলে নেই। অনুকূলে নেই ক্রয়াদেশ পরিস্থিতিও। ক্ষুদ্র ও মাঝারি কারখানাগুলো ভালো করছে না। বড় কারখানাগুলোও সক্ষমতার পূর্ণ ব্যবহার নিয়ে জটিলতার মধ্যে রয়েছে। যেসব ক্ষেত্রে পূর্ণ সক্ষমতা ব্যবহার হচ্ছে, সেসব ক্ষেত্রে পণ্যমূল্য নিম্নমুখী। আবার আমাদের পণ্য উৎপাদন সক্ষমতার সঙ্গে চাহিদার তারতম্য রয়েছে। ক্রেতাদের যা প্রয়োজন, আমরা তা করছি না। এখন মনোনিবেশ করতে হবে আউটারওয়্যার, লিংগারিসহ ম্যানমেড ফাইবার বা কৃত্রিম সুতা-কাপড়ের তৈরি পণ্য উৎপাদনে।

RMG BANGLADESH NEWS